Healthcare conferences are key events where professionals gather to discuss new healthcare technologies, strategies for patient care, and ways to navigate the healthcare industry’s future. These events are essential for: Exploring new healthcare technology and trends; Broadening knowledge in medical
Sports Conferences: An Introduction In the sports industry, conferences are designed for a range of professionals: from athletes and coaches to event professionals who handle fan experiences, sponsorships and off-site events, to team members focused on analytics, partnerships and more.
In our latest conversation, we had the pleasure of speaking with Camille White-Stern, the Director of Experiential Marketing at Splash, about her innovative approach to event marketing. Camille’s insights reveal the profound impact of authentic connections and innovative engagement strategies
Las Vegas – a city celebrated for its vibrant nightlife and entertainment scene, is also the epicenter for some of the world’s most innovative and luxurious event venues. From the iconic Las Vegas Event Center to the eclectic spaces in
It’s hard to miss the Las Vegas Sphere. Everyone has been captivated by it, with the exception of golfers that have been trolled at Wynn Las Vegas. Also known as the MSG Sphere at The Venetian, the $2.3-billion structure, a
Event Sponsorship can be an effective way for your company to connect with your target audience and build customer relationships.
Lead generation stands as the backbone of any effective B2B marketing strategy, serving as the pivotal process to identify and cultivate potential customers, thereby guiding them through the sales process towards conversion. However, B2B lead generation is a complex task,
Learn how to gain an edge as an event marketer in 2023.
Our 2023 guide to event marketing statistics covers all of the major data points for both attendees, organizers and technology.
Field marketing is essentially how brands get their products in front of their customer’s faces. Whether it’s B2B or B2C, think of it like marketing “in the field.”
In-person b2b events are back and with a boom. If the pandemic has taught us anything it’s that virtual events can work to help businesses reach new audiences. However, many marketers will be rejoicing at the chance to network and
B2B Data is the Key to Unlocking the Power of Business-to-Business Information for Growth and Success – Read our Ultimate Guide to Learn How.
For B2B event marketers, integrating in-person events into their marketing mix is a must – and it’s a channel thats usually overlooked. These events are not just about networking; they’re a dynamic platform for lead generation, building brand awareness, and
Just two years ago, Vendelux was a bootstrapped business, operating out of a friend’s start-up office in New York City. Fast forward to today, and we’ve announced our $14M Series A financing led by FirstMark Capital, with participation from Cervin
This 8-step event marketing plan tailored for B2B event attendees will help you achieve greater event marketing ROI.
Check out some of the best Cannes Lions Parties for this years event! From amfAR Gala to the L’Oréal Paris party.
Practically every enterprise-level company uses AWS or Amazon Web Services. This cloud-based service platform offers data storage, program access, and other significant services from the web. As AWS evolves, modern developers must have the opportunity to network and communicate with
Experiential marketing can help companies build greater relationships & improve customer engagement by creating real-life experiences.
When it comes to event marketing, having a clear target audience is vital. Attending or hosting events where you connect with the wrong type of person can be a colossal waste of time and resources. If you think your audience
Every marketer knows the importance of data in a winning strategy. If you don’t have a data-driven approach to marketing, your performance will suffer. Especially given recent changes to privacy data, meaning marketers have to be strategic about how they
Events can be the highest performing channel for any marketing team. And the data backs this up: events are gaining a greater share of budget at a faster rate than almost any other form of advertising, including TV ads, print and
Martech veteran Jeanne Hopkins shares her thoughts on how organizers can improve digital experiences and prepare for the return of live events. Like the rest of us, Jeanne Hopkins is tired of staring at a computer screen. But in the short–term, she’s
Touted as the biggest bitcoin event in the world, the bitcoin conference in Miami is only days away. Held at the Miami Beach Convention Center in Miami, Florida, USA – this April 6-9, 2022. Bitcoin Conference Miami Bitcoin 2022 is
By Megan Giller A few weeks ago, my phone started ringing off the hook: My company Chocolate Noise leads team-building chocolate tastings, and our corporate clients were ready to return to in-person events. For the past year and a half, we’ve focused on virtual
In certain corners of the tech space, where event marketers and business development executives meet, Travis Cross’ dashboard for tracking ROI on events is legendary: a fine–tuned, well–oiled, revenue–boosting machine. Cross describes it with more humility: “It’s a numbers game,”
The pandemic has significantly impacted a wide variety of industries over the last two years, from global supply chain to travel & tourism. Overnight, many sectors saw their core business evaporate and had to rapidly adapt or fail. The professional
Our own Martina Lalic shares why she’s calling NRF 2022 a comeback. A few weeks ago, I was lucky enough to attend the 2022 NRF Annual Convention & EXPO (aka Retail’s BIG Show) at the Javits Center in NYC. Traditionally held over
The covert world of systems security might not seem like fertile ground for publicity or marketing. But in recent years, Checkmarx, Inc.—a provider of software solutions that scan code and flag vulnerabilities in real–time—has made news for successfully hacking into consumer
Invest in Conferences That Drive Revenue
