VENDELUX BLOG
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Field Marketing 101: How to Become a Better Event Marketer
Field marketing is essentially how brands get their products in front of their customer’s faces. Whether it’s B2B or B2C, think of it like marketing “in the field.”
Experiential Marketing: What You Need to Know
Experiential marketing can help companies build greater relationships & improve customer engagement by creating real-life experiences.
Cloud Summit Event Recap
Cloud Summit is the premiere event for anyone who wants to build, buy or sell cloud and digital technology.
The Top 10 Best AI (Artificial Intelligence/Machine Learning) Events
The top 10 best AI events will give more info on future trends, best strategies, & gain helpful knowledge.
Upcoming Events in Los Angeles
Here are some upcoming events in Los Angeles! Check out these and more in-app to start your event marketing planning.
Collision 2022 Event Recap
Collision is the premiere conference for those interested in tech and how it can be leveraged for business purposes.
ATX South 2022 Event Recap
The ATX South conference in Charlotte focuses on Automation, 3D printing, & robotics with future-focused topics of discussion.
The Top Ten Best Supply Chain Events
The top 10 best supply chain events will give more info on future trends, best strategies, & gain helpful knowledge.
Automate Show 2022 Event Recap
Automate Show 2022 is the largest solutions showcase of automation, robotics, motion control, and more in North America.
Upcoming Events in Orlando
Here are some upcoming events in Orlando! Check out these and more in-app to start your event marketing planning.
The Top Ten Best Crypto, Bitcoin & Blockchain Events
The top 10 best crypto, bitcoin & blockchain events will give more info on future trends, best strategies, & gain helpful knowledge.
Product Update: Fusion On-Demand, Prospect List Sharing, Team Breakout & Planner Sneak Peek
Product Update: Fusion On-Demand, Prospect List Sharing, Team Breakout & Planner Sneak Peek
Upcoming Events in Boston
Here are some upcoming events in Boston! Check out these and more in-app to start your event marketing planning.
RetailNow Event Recap
RetailNow Event Recap – If you’re interested in retail tech this is the place to be. This event brings industry leaders, innovators, and channel players together to create relationships.
How to Delegate to Make the Most of Events
Michelle Nicole McNabb is a firm believer in delegation. So much so, she started a company to take work off of plates, to free clients to focus on the substance of what they brought to the table at events.
The Top Ten Best Finance Events
The top 10 best finance events will give more info on future trends, best strategies, & gain helpful knowledge from seasoned pros.
Upcoming Events in Atlanta
Here are some upcoming events in Atlanta! Check out these and more in-app to start your event marketing planning.
In-person Events 2023: Why 2023 Will be the Golden Year for Events, and How to Gain an Edge as an Event Marketer
Learn how to gain an edge as an event marketer in 2023.
Upcoming Events in San Diego
Here are some upcoming events in San Diego! Check out these and more in-app to start your event marketing planning.
Target Market: How to Find Target Audiences For Events (You Want to Attend or Host)
When it comes to event marketing, having a clear target audience is vital. Attending or hosting events where you connect with the wrong type of …
Upcoming Events in Chicago
Here are some upcoming events in Chicago! Check out these and more in-app to start your event marketing planning.
The Top Ten Best Retail & Ecommerce Events
The top 10 best retail & ecommerce events will give more info on future trends, best strategies, & gain helpful knowledge from seasoned pros.
Upcoming Events in Atlantic City
Here are some upcoming events in Atlantic City! Check out these and more in-app to start your event marketing planning.
How to Take Your Events to the Next Level
Gorgias Event Marketing Manager Anna Tumanova on scaling Gorgias’ winning strategy By the time Anna Tumanova joined Gorgias just over a year ago, the company …
B2B Lead Generation: The Best Ways to Generate More Leads
Lead generation is at the core of any successful B2B marketing strategy. It helps you identify potential customers and the steps needed to convert them …
Best Cannabis Events, Expos & Conferences
Top 10 best cannabis events, expos and conferences. Check out what events topped the list & more info in-app.
Upcoming Events in Miami
Here are some upcoming events in Miami! Check out these and more in-app to start your event marketing planning.
Planning for “Surprise and Delight”
Workiva Global Marketing Manager Rachel Behrens shares how to think strategically but welcome the unexpected. When Rachel Behrens invited Flo–Rida to play a surprise set …
B2B Events: Why In-Person Events Are Crucial For Any Marketing Mix
In-person events are crucial for any marketing mix as they allow you to connect with your audience on a personal level, in a way that …
The Top Ten Best Events for Women in Business 2022
Even in the precarious state of the world, women in business continue to inspire and motivate one another to shatter the glass ceiling. Now that …
Event Content in the Hybrid Future
25–year industry veteran and VMWare Director of Events Allison Crooker talks strategy and substance in a hybrid future Nearly three years ago, Allison Crooker founded …
Upcoming Events in New Orleans
Here are some upcoming events in New Orleans! Check out these and more in-app to start your event marketing planning.
Upcoming Events in Las Vegas
Here are some upcoming events in Las Vegas! Check out these and more in-app to start your event marketing planning.
Upcoming Events in Nashville
Here are some upcoming events in Nashville! Check out these and more in-app to start your event marketing planning.
Event Intelligence: Why Marketers Need it Now More Than Ever
Every marketer knows the importance of data in a winning strategy. If you don’t have a data-driven approach to marketing, your performance will suffer. Especially …
Upcoming Events in New York
Here are some upcoming events in New York! Check out these and more in-app to start your event marketing planning.
Introducing Vendelux Fusion, Our AI-Powered Event Intelligence
When planning the perfect event strategy for your business, there is one major factor that determines whether an event will be high ROI. Does this …
Event Marketing Strategy: How to Choose Your Next In-Person Event to Attend
In-person b2b events are back and with a boom. If the pandemic has taught us anything it’s that virtual events can work to help businesses …
Data-Driven Event Marketing: Why Event Marketers Need to Be More Focused on Data
Events can be the highest performing channel for any marketing team. And the data backs this up: events are gaining a greater share of budget …
Why Wunderkind Is Welcoming Back In–Person Events
Wunderkind’s VP of Marketing Sarah Bowman dishes on an event series that’s bringing the brand’s close–knit community back together. For Wunderkind sales reps, meeting face–to–face with clients …
Why Digital Events Need to Be More Buzzworthy
Martech veteran Jeanne Hopkins shares her thoughts on how organizers can improve digital experiences and prepare for the return of live events. Like the rest …
Bitcoin Conference Miami 2022
Touted as the biggest bitcoin event in the world, the bitcoin conference in Miami is only days away. Held at the Miami Beach Convention Center …
The Chocolate Industry Still Misses the Sweet Taste of In-Person Events
By Megan Giller A few weeks ago, my phone started ringing off the hook: My company Chocolate Noise leads team-building chocolate tastings, and our corporate clients were …
Why Maximizing Event ROI Is Equal Parts Art and Science
In certain corners of the tech space, where event marketers and business development executives meet, Travis Cross’ dashboard for tracking ROI on events is legendary: …
Vendelux Recognized as Top NYC Startup to Watch in 2022
Work-Bench, a venture capital firm based in New York City, selected Vendelux as one of the top 22 seed-stage, enterprise-focused startups to watch in 2022. …
From Intropreneur to Entrepreneur
By Alex Reynolds, Co-Founder and CEO, Vendelux Six years ago I joined Shutterstock’s business development team to work on all kinds of opportunities, from marketing …
Why the Return to In-Person Events is Inevitable
The pandemic has significantly impacted a wide variety of industries over the last two years, from global supply chain to travel & tourism. Overnight, many …
The NRF Big Show Marks a Big Return to In–Person Events
Our own Martina Lalic shares why she’s calling NRF 2022 a comeback. A few weeks ago, I was lucky enough to attend the 2022 NRF Annual …
High–Impact Event Marketing in High–Tech
The covert world of systems security might not seem like fertile ground for publicity or marketing. But in recent years, Checkmarx, Inc.—a provider of software solutions …
Vendelux Raises Seed Funding to Build the Ultimate Event Intelligence Platform
The Vendelux team is thrilled to announce our $2.4M seed round of financing, led by Tenacity Venture Capital, with participation from Earl Grey Capital, Pareto Holdings, and a syndicate of B2B SaaS founders.
