THE EVENT MARKETING BLOG
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What does a truly collaborative relationship with sales look like?
We spoke with WorkSpan’s Marketing Manager, Ibironke Ogunye about how marketing & sales can collaborate to enhance event strategies.
How to Handle a Crisis
Global Events Strategist Katie Sacco leans on tech tools and peers in times ripe for transformation. When the pandemic hit and leveled the in-person eventscape, …
The New Normal For Event Professionals
There’s no question that the climate has shifted at in-person events since 2019. But last year, Director of Event Marketing Melanie Smith noticed a temperature …
How to Put People First in Event Planning
Aircall’s event marketing manager, Brianna Seidule breaks down how to put people first in event planning in this great interview.
Ecommerce Events: The Best Ecommerce & Retail Conferences Guide for 2023
Online retail sales are expected to reach $6.51 trillion by 2023. Now, let’s put that into perspective. With the double-digital growth that ecommerce experiences every …
Marketing Events: The Best Marketing Conferences Guide for 2023
Marketing Events Guide for 2023: the best marketing conferences, expos, trade shows, and seminars in 2023.
Technology Events: The Best Tech Conferences Guide for 2023
Technology Events Guide for 2023: The Best Tech Conferences, tech expos, tech trade shows, and tech seminars in 2023.
FinTech Conferences: The Best Finance and Blockchain Events Guide for 2023
Fintech Conferences Guide for 2023: The Best FinTech, Finance, Crypto and Blockchain Events, Expos, Trade Shows, and Seminars in 2023.
Women’s Conferences: The Best Women’s Events Guide for 2023
Attending women’s conferences and other women-led leadership events and activities will empower women to be more confident and comfortable in positions of power and the …
B2B Data: The Ultimate Guide
B2B Data is the Key to Unlocking the Power of Business-to-Business Information for Growth and Success – Read our Ultimate Guide to Learn How.
10 Steps for B2B Event Sponsorship Success
Event Sponsorship can be an effective way for your company to connect with your target audience and build customer relationships.
The Top 10 Best re:Invent Parties of 2022
Practically every enterprise-level company uses AWS or Amazon Web Services. This cloud-based service platform offers data storage, program access, and other significant services from the …
Field Marketing 101: How to Become a Better Event Marketer
Field marketing is essentially how brands get their products in front of their customer’s faces. Whether it’s B2B or B2C, think of it like marketing “in the field.”
Experiential Marketing: What You Need to Know
Experiential marketing can help companies build greater relationships & improve customer engagement by creating real-life experiences.
Cloud Summit Event Recap
Cloud Summit is the premiere event for anyone who wants to build, buy or sell cloud and digital technology.
The Top 10 Best AI (Artificial Intelligence/Machine Learning) Events
The top 10 best AI events will give more info on future trends, best strategies, & gain helpful knowledge.
Collision 2022 Event Recap
Collision is the premiere conference for those interested in tech and how it can be leveraged for business purposes.
ATX South 2022 Event Recap
The ATX South conference in Charlotte focuses on Automation, 3D printing, & robotics with future-focused topics of discussion.
The Top Ten Best Supply Chain Events
The top 10 best supply chain events will give more info on future trends, best strategies, & gain helpful knowledge.
Automate Show 2022 Event Recap
Automate Show 2022 is the largest solutions showcase of automation, robotics, motion control, and more in North America.
The Top Ten Best Crypto, Bitcoin & Blockchain Events
The top 10 best crypto, bitcoin & blockchain events will give more info on future trends, best strategies, & gain helpful knowledge.
Product Update: Fusion On-Demand, Prospect List Sharing, Team Breakout & Planner Sneak Peek
Product Update: Fusion On-Demand, Prospect List Sharing, Team Breakout & Planner Sneak Peek
RetailNow Event Recap
RetailNow Event Recap – If you’re interested in retail tech this is the place to be. This event brings industry leaders, innovators, and channel players together to create relationships.
How to Delegate to Make the Most of Events
Michelle Nicole McNabb is a firm believer in delegation. So much so, she started a company to take work off of plates, to free clients to focus on the substance of what they brought to the table at events.
The Top Ten Best Finance Events
The top 10 best finance events will give more info on future trends, best strategies, & gain helpful knowledge from seasoned pros.
In-person Events 2023: Why 2023 Will be the Golden Year for Events, and How to Gain an Edge as an Event Marketer
Learn how to gain an edge as an event marketer in 2023.
Target Market: How to Find Target Audiences For Events (You Want to Attend or Host)
When it comes to event marketing, having a clear target audience is vital. Attending or hosting events where you connect with the wrong type of …
The Top Ten Best Retail & Ecommerce Events
The top 10 best retail & ecommerce events will give more info on future trends, best strategies, & gain helpful knowledge from seasoned pros.
How to Take Your Events to the Next Level
Gorgias Event Marketing Manager Anna Tumanova on scaling Gorgias’ winning strategy By the time Anna Tumanova joined Gorgias just over a year ago, the company …
B2B Lead Generation: The Best Ways to Generate More Leads
Lead generation is at the core of any successful B2B marketing strategy. It helps you identify potential customers and the steps needed to convert them …
Best Cannabis Events, Expos & Conferences
Top 10 best cannabis events, expos and conferences. Check out what events topped the list & more info in-app.
Planning for “Surprise and Delight”
Workiva Global Marketing Manager Rachel Behrens shares how to think strategically but welcome the unexpected. When Rachel Behrens invited Flo–Rida to play a surprise set …
B2B Events: Why In-Person Events Are Crucial For Any Marketing Mix
In-person events are crucial for any marketing mix as they allow you to connect with your audience on a personal level, in a way that …
The Top Ten Best Events for Women in Business 2022
Even in the precarious state of the world, women in business continue to inspire and motivate one another to shatter the glass ceiling. Now that …
Event Content in the Hybrid Future
25–year industry veteran and VMWare Director of Events Allison Crooker talks strategy and substance in a hybrid future Nearly three years ago, Allison Crooker founded …
Event Intelligence: Why Marketers Need it Now More Than Ever
Every marketer knows the importance of data in a winning strategy. If you don’t have a data-driven approach to marketing, your performance will suffer. Especially …
Introducing Vendelux Fusion, Our AI-Powered Event Intelligence
When planning the perfect event strategy for your business, there is one major factor that determines whether an event will be high ROI. Does this …
Event Marketing Strategy: How to Choose Your Next In-Person Event to Attend
In-person b2b events are back and with a boom. If the pandemic has taught us anything it’s that virtual events can work to help businesses …
Data-Driven Event Marketing: Why Event Marketers Need to Be More Focused on Data
Events can be the highest performing channel for any marketing team. And the data backs this up: events are gaining a greater share of budget …
Why Wunderkind Is Welcoming Back In–Person Events
Wunderkind’s VP of Marketing Sarah Bowman dishes on an event series that’s bringing the brand’s close–knit community back together. For Wunderkind sales reps, meeting face–to–face with clients …
Why Digital Events Need to Be More Buzzworthy
Martech veteran Jeanne Hopkins shares her thoughts on how organizers can improve digital experiences and prepare for the return of live events. Like the rest …
Bitcoin Conference Miami 2022
Touted as the biggest bitcoin event in the world, the bitcoin conference in Miami is only days away. Held at the Miami Beach Convention Center …
The Chocolate Industry Still Misses the Sweet Taste of In-Person Events
By Megan Giller A few weeks ago, my phone started ringing off the hook: My company Chocolate Noise leads team-building chocolate tastings, and our corporate clients were …
Why Maximizing Event ROI Is Equal Parts Art and Science
In certain corners of the tech space, where event marketers and business development executives meet, Travis Cross’ dashboard for tracking ROI on events is legendary: …
Vendelux Recognized as Top NYC Startup to Watch in 2022
Work-Bench, a venture capital firm based in New York City, selected Vendelux as one of the top 22 seed-stage, enterprise-focused startups to watch in 2022. …
From Intropreneur to Entrepreneur
By Alex Reynolds, Co-Founder and CEO, Vendelux Six years ago I joined Shutterstock’s business development team to work on all kinds of opportunities, from marketing …
Why the Return to In-Person Events is Inevitable￼
The pandemic has significantly impacted a wide variety of industries over the last two years, from global supply chain to travel & tourism. Overnight, many …
The NRF Big Show Marks a Big Return to In–Person Events
Our own Martina Lalic shares why she’s calling NRF 2022 a comeback. A few weeks ago, I was lucky enough to attend the 2022 NRF Annual …
High–Impact Event Marketing in High–Tech￼
The covert world of systems security might not seem like fertile ground for publicity or marketing. But in recent years, Checkmarx, Inc.—a provider of software solutions …
Vendelux Raises Seed Funding to Build the Ultimate Event Intelligence Platform￼
The Vendelux team is thrilled to announce our $2.4M seed round of financing, led by Tenacity Venture Capital, with participation from Earl Grey Capital, Pareto Holdings, and a syndicate of B2B SaaS founders.