THE EVENT MARKETING BLOG

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b2b data
Event Marketing

B2B Data: The Ultimate Guide

B2B Data is the Key to Unlocking the Power of Business-to-Business Information for Growth and Success – Read our Ultimate Guide to Learn How.

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Ecommerce Events
Event Directories

Ecommerce Events: The Best Ecommerce & Retail Conferences Guide for 2023

Online retail sales are expected to reach $6.51 trillion by 2023. Now, let’s put that into perspective. With the double-digital growth that ecommerce experiences every …

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technology events
Event Directories

Technology Events: The Best Tech Conferences Guide for 2023

Technology Events Guide for 2023: The Best Tech Conferences, tech expos, tech trade shows, and tech seminars in 2023.

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Event Marketing

10 Steps for B2B Event Sponsorship Success

Event Sponsorship can be an effective way for your company to connect with your target audience and build customer relationships.

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fintech conferences
Event Directories

FinTech Conferences: The Best Finance and Blockchain Events Guide for 2023

Fintech Conferences Guide for 2023: The Best FinTech, Finance, Crypto and Blockchain Events, Expos, Trade Shows, and Seminars in 2023.

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Event Marketing

The Top 10 Best re:Invent Parties of 2022

Practically every enterprise-level company uses AWS or Amazon Web Services. This cloud-based service platform offers data storage, program access, and other significant services from the …

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marketing events
Event Directories

Marketing Events: The Best Marketing Conferences Guide for 2023

Marketing Events Guide for 2023: the best marketing conferences, expos, trade shows, and seminars in 2023.

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field marketing
Event MarketingThought Leadership

Field Marketing 101: How to Become a Better Event Marketer

Field marketing is essentially how brands get their products in front of their customer’s faces. Whether it’s B2B or B2C, think of it like marketing “in the field.”

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Experiential Marketing
Event MarketingThought Leadership

Experiential Marketing: What You Need to Know

Experiential marketing can help companies build greater relationships & improve customer engagement by creating real-life experiences.

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Cloud Summit Recap
Event MarketingEvent Recap

Cloud Summit Event Recap

Cloud Summit is the premiere event for anyone who wants to build, buy or sell cloud and digital technology.

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best ai events artificial intelligence machine learning events
Event MarketingTop 10

The Top 10 Best AI (Artificial Intelligence/Machine Learning) Events

The top 10 best AI events will give more info on future trends, best strategies, & gain helpful knowledge.

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Collision Event Recap 2022
Event MarketingEvent Recap

Collision 2022 Event Recap

Collision is the premiere conference for those interested in tech and how it can be leveraged for business purposes.

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ATX South 2022 Event Recap
Event MarketingEvent Recap

ATX South 2022 Event Recap

The ATX South conference in Charlotte focuses on Automation, 3D printing, & robotics with future-focused topics of discussion.

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Top 10 best Supply Chain Events
Event MarketingTop 10

The Top Ten Best Supply Chain Events

The top 10 best supply chain events will give more info on future trends, best strategies, & gain helpful knowledge.

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Automate Show 2022 Event Recap
Event MarketingEvent Recap

Automate Show 2022 Event Recap

Automate Show 2022 is the largest solutions showcase of automation, robotics, motion control, and more in North America.

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top-ten-best-crypto-bitcoin-blockchain-events-2022
Event MarketingTop 10

The Top Ten Best Crypto, Bitcoin & Blockchain Events

The top 10 best crypto, bitcoin & blockchain events will give more info on future trends, best strategies, & gain helpful knowledge.

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Product

Product Update: Fusion On-Demand, Prospect List Sharing, Team Breakout & Planner Sneak Peek

Product Update: Fusion On-Demand, Prospect List Sharing, Team Breakout & Planner Sneak Peek

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RetailNow Event Recap
Event MarketingEvent Recap

RetailNow Event Recap

RetailNow Event Recap – If you’re interested in retail tech this is the place to be. This event brings industry leaders, innovators, and channel players together to create relationships.

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Interview Director of Events
Event MarketingInterviews

How to Delegate to Make the Most of Events

Michelle Nicole McNabb is a firm believer in delegation. So much so, she started a company to take work off of plates, to free clients to focus on the substance of what they brought to the table at events. 

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top 10 best finance events
Event MarketingTop 10

The Top Ten Best Finance Events

The top 10 best finance events will give more info on future trends, best strategies, & gain helpful knowledge from seasoned pros.

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In person Events 2023
Event MarketingThought Leadership

In-person Events 2023: Why 2023 Will be the Golden Year for Events, and How to Gain an Edge as an Event Marketer

Learn how to gain an edge as an event marketer in 2023.

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target market for events
Event MarketingThought Leadership

Target Market: How to Find Target Audiences For Events (You Want to Attend or Host)

When it comes to event marketing, having a clear target audience is vital. Attending or hosting events where you connect with the wrong type of …

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top 10 best retail & ecommerce events
Event MarketingTop 10

The Top Ten Best Retail & Ecommerce Events

The top 10 best retail & ecommerce events will give more info on future trends, best strategies, & gain helpful knowledge from seasoned pros.

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next level events, event marketing Gorgias
Event MarketingInterviews

How to Take Your Events to the Next Level

Gorgias Event Marketing Manager Anna Tumanova on scaling Gorgias’ winning strategy By the time Anna Tumanova joined Gorgias just over a year ago, the company …

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b2b lead generation
Event MarketingThought Leadership

B2B Lead Generation: The Best Ways to Generate More Leads

Lead generation is at the core of any successful B2B marketing strategy. It helps you identify potential customers and the steps needed to convert them …

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Best Cannabis Events
Event MarketingTop 10

Best Cannabis Events, Expos & Conferences

Top 10 best cannabis events, expos and conferences. Check out what events topped the list & more info in-app.

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surprise and delight workiva event marketing
Event MarketingInterviews

Planning for “Surprise and Delight”

Workiva Global Marketing Manager Rachel Behrens shares how to think strategically but welcome the unexpected.  When Rachel Behrens invited Flo–Rida to play a surprise set …

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in-person b2b events
Event MarketingThought Leadership

B2B Events: Why In-Person Events Are Crucial For Any Marketing Mix

In-person events are crucial for any marketing mix as they allow you to connect with your audience on a personal level, in a way that …

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top 10 best events for women in business 2022
Event MarketingTop 10

The Top Ten Best Events for Women in Business 2022

Even in the precarious state of the world, women in business continue to inspire and motivate one another to shatter the glass ceiling. Now that …

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event content hybrid future
Event MarketingInterviews

Event Content in the Hybrid Future

25–year industry veteran and VMWare Director of Events Allison Crooker talks strategy and substance in a hybrid future Nearly three years ago, Allison Crooker founded …

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event intelligence
Event MarketingThought Leadership

Event Intelligence: Why Marketers Need it Now More Than Ever

Every marketer knows the importance of data in a winning strategy. If you don’t have a data-driven approach to marketing, your performance will suffer. Especially …

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ai-powered event intelligence
Event MarketingProduct

Introducing Vendelux Fusion, Our AI-Powered Event Intelligence

When planning the perfect event strategy for your business, there is one major factor that determines whether an event will be high ROI. Does this …

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event marketing strategy
Event MarketingThought Leadership

Event Marketing Strategy: How to Choose Your Next In-Person Event to Attend

In-person b2b events are back and with a boom. If the pandemic has taught us anything it’s that virtual events can work to help businesses …

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data driven event marketing
Event MarketingThought Leadership

Data-Driven Event Marketing: Why Event Marketers Need to Be More Focused on Data

Events can be the highest performing channel for any marketing team. And the data backs this up: events are gaining a greater share of budget …

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Wunderkind In-person events
Event MarketingInterviews

Why Wunderkind Is Welcoming Back In–Person Events

Wunderkind’s VP of Marketing Sarah Bowman dishes on an event series that’s bringing the brand’s close–knit community back together. For Wunderkind sales reps, meeting face–to–face with clients …

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digital events buzzworthy
Event MarketingThought Leadership

Why Digital Events Need to Be More Buzzworthy

Martech veteran Jeanne Hopkins shares her thoughts on how organizers can improve digital experiences and prepare for the return of live events. Like the rest …

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Bitcoin conference
Event Marketing

Bitcoin Conference Miami 2022

Touted as the biggest bitcoin event in the world, the bitcoin conference in Miami is only days away. Held at the Miami Beach Convention Center …

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Event Marketing

The Chocolate Industry Still Misses the Sweet Taste of In-Person Events

By Megan Giller A few weeks ago, my phone started ringing off the hook: My company Chocolate Noise leads team-building chocolate tastings, and our corporate clients were …

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Event MarketingThought Leadership

Why Maximizing Event ROI Is Equal Parts Art and Science

In certain corners of the tech space, where event marketers and business development executives meet, Travis Cross’ dashboard for tracking ROI on events is legendary: …

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Vendelux News

Vendelux Recognized as Top NYC Startup to Watch in 2022

Work-Bench, a venture capital firm based in New York City, selected Vendelux as one of the top 22 seed-stage, enterprise-focused startups to watch in 2022. …

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Vendelux News

From Intropreneur to Entrepreneur

By Alex Reynolds, Co-Founder and CEO, Vendelux Six years ago I joined Shutterstock’s business development team to work on all kinds of opportunities, from marketing …

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Event Marketing

Why the Return to In-Person Events is Inevitable

The pandemic has significantly impacted a wide variety of industries over the last two years, from global supply chain to travel & tourism. Overnight, many …

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Event Marketing

The NRF Big Show Marks a Big Return to In–Person Events

Our own Martina Lalic shares why she’s calling NRF 2022 a comeback.  A few weeks ago, I was lucky enough to attend the 2022 NRF Annual …

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Event Marketing

High–Impact Event Marketing in High–Tech

The covert world of systems security might not seem like fertile ground for publicity or marketing. But in recent years, Checkmarx, Inc.—a provider of software solutions …

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Vendelux News

Vendelux Raises Seed Funding to Build the Ultimate Event Intelligence Platform

The Vendelux team is thrilled to announce our $2.4M seed round of financing, led by Tenacity Venture Capital, with participation from Earl Grey Capital, Pareto Holdings, and a syndicate of B2B SaaS founders.

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