LATEST EVENT NEWS
London Packaging Week Marks 15 Years with Record Growth and Fresh Additions
Marking its 15th anniversary, London Packaging Week 2025 hit record attendance with 5,752 visitors, new features, and a focus on sustainability.
EVENT STRATEGY
Improv Classes Use ‘Yes And’ to Turn Belly Laughs Into Leads
Corporate improv workshops help teams improve communication, boost sales skills, and spark creativity—while fueling growth for comedy theaters nationwide.
FEATURES: A CMO'S VIEW ON EVENTS
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EVENT SPOTLIGHT
5 Highlights from IMEX America 2025
IMEX America 2025 broke records in Las Vegas. Explore the top highlights—from record attendance and global trends to new education tracks and micro-events.
EVENT ROI
Are Celebrity Speakers Worth It?
Booking a celebrity keynote speaker can boost event visibility—but at what cost? Learn when it’s worth it and how to avoid high-risk speaker pitfalls.
INDUSTRY TRENDS
Traditional CRMs Undefeated As Event Marketers Double Down on ROI
Event marketers still trust CRM software like Salesforce and HubSpot to boost ROI, despite the rise of specialized event management platforms.
ANALYSIS
WORK CULTURE
EVENT TECH
THOUGHT LEADERSHIP
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