Field Marketing 101: How to Become a Better Event Marketer
Field marketing is essentially how brands get their products in front of their customer’s faces. Whether it’s B2B or B2C, think of it like marketing “in the field.”
Experiential Marketing: What You Need to Know
Experiential marketing can help companies build greater relationships & improve customer engagement by creating real-life experiences.
In-person Events 2023: Why 2023 Will be the Golden Year for Events, and How to Gain an Edge as an Event Marketer
Learn how to gain an edge as an event marketer in 2023.
Target Market: How to Find Target Audiences For Events (You Want to Attend or Host)
When it comes to event marketing, having a clear target audience is vital. Attending or hosting events where you connect with the wrong type of
B2B Lead Generation: The Best Ways to Generate More Leads
Lead generation is at the core of any successful B2B marketing strategy. It helps you identify potential customers and the steps needed to convert them
B2B Events: Why In-Person Events Are Crucial For Any Marketing Mix
In-person events are crucial for any marketing mix as they allow you to connect with your audience on a personal level, in a way that
Event Intelligence: Why Marketers Need it Now More Than Ever
Every marketer knows the importance of data in a winning strategy. If you don’t have a data-driven approach to marketing, your performance will suffer. Especially
Event Marketing Strategy: How to Choose Your Next In-Person Event to Attend
In-person b2b events are back and with a boom. If the pandemic has taught us anything it’s that virtual events can work to help businesses
Data-Driven Event Marketing: Why Event Marketers Need to Be More Focused on Data
Events can be the highest performing channel for any marketing team. And the data backs this up: events are gaining a greater share of budget
Why Digital Events Need to Be More Buzzworthy
Martech veteran Jeanne Hopkins shares her thoughts on how organizers can improve digital experiences and prepare for the return of live events. Like the rest
Why Maximizing Event ROI Is Equal Parts Art and Science
In certain corners of the tech space, where event marketers and business development executives meet, Travis Cross’ dashboard for tracking ROI on events is legendary:
