Just two years ago, Vendelux was a bootstrapped business, operating out of a friend’s start-up office in New York City.
Fast forward to today, and we’ve announced our $14M Series A financing led by FirstMark Capital, with participation from Cervin Ventures. Founders of premier events such as HLTH, ShopTalk, Money20/20 (Jonathan Weiner), Manifest, Blueprint (Jay Weintraub), and SaaStock (Alex Theuma) are also part of the round.
It’s been a wild ride! When my co-founder Stefan and I left our executive roles at a public company to build an in-person event marketing company in the middle of a once-in-a-generation pandemic, people called us crazy. Now, in-person events are back and bigger than ever.
In two years, we’ve brought together an incredible team of world-class builders, created a community of over 5,000 active event marketers, and identified over 10 million net new qualified event leads for our growing customers.
Despite two years of building the premier event intelligence platform, event marketers remain the unsung heroes in their organizations. Event marketers bounced back from the pandemic only to be hit with recessionary budget concerns and headcount reductions. But our community has stayed resilient. In-person networking matters more than ever, and we are proud to deliver a software platform for the specific needs of event professionals everywhere!
Our Series A enables us to provide an even better experience for event marketers, from discovering the most relevant events to measuring ROI down to the dollar by event, by sales rep, by year. It’s the fuel for us to build better product features across the event marketing lifecycle, and help us expand internationally to meet growing demand in EMEA and APAC.
My personal goal is that event marketing leads to the best path to becoming a Chief Marketing Officer; Because event marketing is the most impactful revenue-generating channel! This funding allows us to build and scale our platform to help marketers drive more value from events, and identify a clear link between their actions and increases in qualified leads, conversion, and revenue.
I feel honored to be on this journey with our incredible Vendelux team, impactful investors, and rockstar community of event marketers. We are just getting started!
