Dejanelle Peterkin had yet to graduate college when she began her career in events as a seasonal promotions and events assistant at the Maryland Zoo. Despite the role being execution-focused and the year being 2007, she had the foresight to
In our latest conversation, we had the pleasure of speaking with Camille White-Stern, the Director of Experiential Marketing at Splash, about her innovative approach to event marketing. Camille’s insights reveal the profound impact of authentic connections and innovative engagement strategies
Events can be taxing on the mind and the body, for attendees and especially organizers. In 2018, Dave Stevens was having brunch with a friend when the topic came up. “Why don’t we meet healthier?” They asked themselves. “It’s not
Sara Lieber is a creative at heart. While studying hospitality management in college, she evaluated pursuing careers in hotels or restaurants. She chose the latter because ambiance, menu, and private dining engagements were areas to riff on, to tap into
In enterprise organizations, it’s never a single person in procurement who’s the decision maker—especially when it comes to SaaS solutions that have the potential to impact the global supply chain. For veteran corporate marketing director Nourhan Beyrouti, this is one
When he was in college, Michael Alexandre thought he’d graduate and become a PR professional for sports. Then he discovered the reality of the role, which involved writing lots and lots of press releases. “I’m just not a huge fan
In a post that “broke LinkedIn,” Boldpush influencer Julius Solaris suggested that the word “events” was outdated and that savvy marketers would be wise to nix it from their vocabulary in favor of the more exciting and expansive term “experiences.”
Surya Moreira received some of the best advice of her career while she was studying for the LSATs. Fresh out of college and working in hospitality and marketing for the high-profile law firm Brown Rudnick, she was considering becoming a
To Tavar James, putting people first means more than catering to the needs of key contacts, sponsors, and event attendees. The Global Head of Events and Sponsorships at e-commerce fraud and risk management platform Riskified also takes it to mean
Check out our latest interview with Ashima Singh – Senior Director Americas Field Marketing at Palo Alto Networks.
Check out our latest interview with Amanda Moran director of field marketing & sales development at Code42.
According to Alex Murcia, one of the biggest misconceptions about field marketers is that they are or should be events-only in their approach. At global leader in people analytics Visier, where Murcia leads a national team of field marketers, the
We spoke with WorkSpan’s Marketing Manager, Ibironke Ogunye about how marketing & sales can collaborate to enhance event strategies.
Global Events Strategist Katie Sacco leans on tech tools and peers in times ripe for transformation. When the pandemic hit and leveled the in-person eventscape, Global Events Strategist Katie Sacco was more prepared than most. She’d been organizing virtual gatherings
There’s no question that the climate has shifted at in-person events since 2019. But last year, Director of Event Marketing Melanie Smith noticed a temperature change in her office at the supply chain digitization platform Tracelink. Executives seemed to take
Aircall’s event marketing manager, Brianna Seidule breaks down how to put people first in event planning in this great interview.
Michelle Nicole McNabb is a firm believer in delegation. So much so, she started a company to take work off of plates, to free clients to focus on the substance of what they brought to the table at events.
Gorgias Event Marketing Manager Anna Tumanova on scaling Gorgias’ winning strategy By the time Anna Tumanova joined Gorgias just over a year ago, the company was already gaining a reputation for its deft navigation of the new, hybrid eventscape. At
Workiva Global Marketing Manager Rachel Behrens shares how to think strategically but welcome the unexpected. When Rachel Behrens invited Flo–Rida to play a surprise set at Workiva’s annual user conference in 2017, her plan was to “surprise and delight the
25–year industry veteran and VMWare Director of Events Allison Crooker talks strategy and substance in a hybrid future Nearly three years ago, Allison Crooker founded Event Content Council: a monthly meetup for professionals focused on an “essential component” of industry
Wunderkind’s VP of Marketing Sarah Bowman dishes on an event series that’s bringing the brand’s close–knit community back together. For Wunderkind sales reps, meeting face–to–face with clients and prospects in 2021 has meant rubbing elbows over seafood or pasta—in restaurants that are
Martech veteran Jeanne Hopkins shares her thoughts on how organizers can improve digital experiences and prepare for the return of live events. Like the rest of us, Jeanne Hopkins is tired of staring at a computer screen. But in the short–term, she’s
In certain corners of the tech space, where event marketers and business development executives meet, Travis Cross’ dashboard for tracking ROI on events is legendary: a fine–tuned, well–oiled, revenue–boosting machine. Cross describes it with more humility: “It’s a numbers game,”
Invest in Conferences That Drive Revenue
