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Why Maximizing Event ROI Is Equal Parts Art and Science

In certain corners of the tech space, where event marketers and business development executives meet, Travis Cross’ dashboard for tracking ROI on events is legendary: a fine–tuned, well–oiled, revenue–boosting machine. Cross describes it with more humility: “It’s a numbers game,”

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From Intropreneur to Entrepreneur

By Alex Reynolds, Co-Founder and CEO, Vendelux Six years ago I joined Shutterstock’s business development team to work on all kinds of opportunities, from marketing partnerships with West Elm showcasing our premium content in stores, to new market strategy in

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