EVENT INTELLIGENCE PLATFORM

Moscone Center – San Francisco’s Premier Convention & Exhibition Venue

The Moscone Center in downtown San Francisco stands as a leading venue for major B2B trade shows, corporate conferences and industry expos across technology, professional services, healthcare and manufacturing. With expansive exhibit halls, extensive meeting-room capacity, and a location at the heart of the city’s business district, companies choose Moscone when they need a high-impact setting that supports large-scale presence and networking.

AI-powered insights on attendees and sponsors of your next event

Key Facts About Moscone Center

Address: 747 Howard Street, San Francisco, CA 94103, USA

At a Glance

• Exhibit space: over 700,000 sq ft across multiple halls.
• Meeting rooms: up to 106 meeting rooms.
• Ballrooms & large event space: includes a new 50,000 sq ft column-free ballroom.
• Annual attendee volume: The facility serves over one million attendees and exhibitors per year.

Why Moscone Center Matters

Moscone Center plays a strategic role for B2B event organisers targeting technology, enterprise software, healthcare, manufacturing and professional services audiences. Its downtown San Francisco location places it adjacent to major hotels, public transit and the city’s innovation ecosystem. Companies exhibiting here gain access to global audiences, media visibility and high-profile networking opportunities.

Why should my company exhibit at Moscone Center?

When you use the Vendelux platform you can:

Search upcoming events at Moscone using filters to find the ones aligned with your target industries and geographies.
Upload or build your ICP (Ideal Customer Profile) within Vendelux, and then see which Moscone events have the highest overlap between attendees/exhibitors and your ICP.
Use Vendelux Meetings to pre-book meetings with ICP accounts attending a Moscone event, giving you a structured way to maximise ROI from your presence at the venue.

Venue Infrastructure & Accessibility

Space & Facilities

The Moscone campus spans three adjacent buildings (North, South, West) offering over two million square feet of total building area.
Exhibit halls: For example halls A-C provide 250,000+ sq ft of column-free space with 37-ft ceilings.
Meeting/ballroom space: More than 502,000 sq ft of contiguous space in North & South, and a 50,000 sq ft column‐free ballroom added in recent expansion.

Connected Venues

The venue is located adjacent to the Yerba Buena Gardens district, offering connection to theatres, museums and hospitality venues.

Location & Travel

Downtown San Francisco, easily accessible from the city’s major roadways, public transit, BART and airport (San Francisco International Airport ~ 13 miles away).
Nearby hotels: Examples include W San Francisco (181 3rd Street) and The St. Regis San Francisco (125 Third Street) within walking distance of the venue.
Parking: While on-site dedicated large parking is limited, nearby garages and lots serve the venue. For example the Museum Parc Garage and SFMOMA Garage list rates beginning from about USD 20-$30 per day.

How do I know if Moscone Center is right for both large expos and smaller meetings?

Because Moscone supports large contiguous exhibitor halls (hundreds of thousands of square feet) as well as multiple configurable meeting rooms and ballrooms, it serves both trade shows of thousands of booths and more intimate executive gatherings. Via Vendelux you can filter event size, format and attendee profile to determine whether a given event at Moscone fits your objectives.

Technology & Sustainability

The venue offers modern infrastructure, including drive-on loading docks (20 docks), high ceilings, column-free spaces — supporting major exhibits and logistic needs.
Moscone is accredited under the Global Biorisk Advisory Council’s GBAC STAR program and implements ASM Global’s VenueShield protocols for cleanliness and safety.
The recent expansion emphasised daylight-filled spaces and a glass façade for Moscone West, reflecting modern architectural and operational upgrades.

Do sustainability and technology investments at the venue matter for my strategy?

Yes. A venue with strong digital infrastructure, hybrid-event capabilities and credible sustainability credentials can both attract a higher-quality audience and reflect well on your brand. With Vendelux you can filter for events that leverage hybrid formats or high tech production, helping you decide which Moscone events are worth your investment.

Major Events at Moscone Center (via Vendelux)

Here are flagship B2B conferences and expos at Moscone Center — with direct links to Vendelux.

2025 Events

2026 Events

Which of these events should I prioritise?

Use Vendelux to upload or build your ICP and then review each event’s attendee and exhibitor profile. Prioritise those events where there is strong overlap between your ICP and the event’s audience, and then use Vendelux Meetings to pre-book target accounts attending that event at Moscone for onsite meetings.

Who Attends Moscone Center Events

Attendee profiles typically include senior executives (VP, C-suite), business development and channel leaders, procurement professionals, technology decision makers, and industry influencers — depending on event. With Vendelux you can apply your ICP filters to identify and target those attendees ahead of time.

Cost and Booking Information

Booth space and attendance costs vary by event and organiser. Use Vendelux to first determine which events at Moscone align with your ICP and strategy, then budget accordingly. The value lies in selecting the right event and securing meetings, not simply being present.

Preparing for Moscone Center Events

Focus your preparation on pre-booking meetings with your ICP attendees via Vendelux Meetings. Upload your list of target accounts, identify which of them are attending the event, schedule meetings in advance, and use those meetings onsite to maximise your ROI.

Alternatives to Moscone Center

Here are comparable venues you may consider:

Las Vegas Convention Center (large-scale, high foot-traffic)
Orange County Convention Center (Florida, strong for B2B trade shows)
McCormick Place in Chicago (mid-west hub)
You can use Vendelux to compare events across venues using the same ICP and meeting-prebooking workflows.

FAQs

How big is Moscone Center?

The complex spans over two million square feet of building area, with exhibit space in excess of 700,000 sq ft and up to 106 meeting rooms.

What are the biggest events held here?

Major recurring B2B events include the Game Developers Conference, RSA Conference, Snowflake Summit, TechCrunch Disrupt, Microsoft Ignite and others listed above.

How do I know if an event here is worth attending?

Upload or build your ICP in Vendelux. Filter upcoming events at Moscone on Vendelux for industry, attendee size, target accounts, and then assess overlap. Prioritise those with high overlap and book meetings via Vendelux Meetings.

Can I pre-book meetings at Moscone events?

Yes. Use the Vendelux Meetings feature to identify attendees from your ICP who are registered for an event at Moscone, and schedule meetings ahead of time to maximise your engagement.

Is parking available at Moscone Center?

While on-site dedicated parking is limited, there are multiple nearby garages and lots within a short walk of the venue. For example, SpotHero lists garages within 0.2-0.3 miles of Moscone with daily rates from ~$20 upwards.

How accessible is the venue for international attendees?

The venue is in downtown San Francisco with good access via public transit (BART, Muni), major roadways, and the San Francisco International Airport. Hotels near the center are within walking distance, aiding ease of access for international participants.

What hotels are near Moscone Center?

Some notable nearby hotels:

W San Francisco – 181 Third Street, walking distance to Moscone.
The St. Regis San Francisco – 125 Third Street, direct access to downtown accommodation.
The Mosser Hotel – 54 4th Street, within a few blocks from Moscone.

What restaurants are close to Moscone Center?

The Moscone district is surrounded by downtown San Francisco restaurants, ranging from quick-service cafés to fine dining. For example, within the nearby Yerba Buena Gardens / Market Street area you’ll find multiple venues suitable for business meals, informal networking and hospitality hospitality dinners.

Why Moscone Center Delivers ROI

Moscone Center offers the scale, infrastructure and location to support high-impact B2B events. When combined with Vendelux you gain the tools to:
• Search upcoming events via filters specific to your ICP and industry
• Upload your ICP, build it via filters, or connect your CRM to compare overlap with event audiences
• Pre-book meetings with target ICP accounts using Vendelux Meetings

By focusing on events at Moscone where your target audience is present, and by securing meetings in advance, you maximise your chances of measurable ROI.

Vendelux effortlessly booked over 20 meetings with our core ICP stakeholders across two events - more than triple what we were able to do on our own.

Aaron Bollinger

Chief Revenue Officer (CRO), Voltage

Heading to Moscone Center? See Exactly Who Will Be There.