Key Facts About Fiera Milano
This section highlights the venue’s key details, from address to event capacity and infrastructure.
Address: Strada Statale Sempione 28, 20017 Rho (Milan), Italy
At a Glance
- Over 400,000 square meters of exhibition space
- 20 pavilions connected by covered walkways
- 70+ meeting rooms and multiuse conference spaces
- Congress center seating up to 18,000 attendees
- Approximately 4 million annual visitors
Why Fiera Milano Matters
Fiera Milano anchors Italy’s exhibition industry and draws global audiences across manufacturing, retail, and innovation sectors. It serves as a gateway between European and international markets, hosting events that drive cross-border trade and collaboration.
Why should my company exhibit at Fiera Milano?
Fiera Milano hosts some of Europe’s most influential trade events. Using Vendelux, you can search upcoming events at this venue, upload or build your ICP, and identify audience overlap. Vendelux Meetings helps your team schedule confirmed appointments with ICP accounts, ensuring stronger ROI before you arrive on-site.
Venue Infrastructure & Accessibility
Space & Facilities
- 20 interconnected halls with configurable layouts and high ceilings
- Dedicated areas for conferences, training, and product showcases
- Outdoor and semi-open zones for large-scale installations
- On-site technical support, catering, and security services
Connected Venues
- Fiera Milano Congressi (MiCo), one of Europe’s largest conference centers, connected to the exhibition complex
- Close link with the Rho Fiera Milano train and metro stations for easy access
Location & Travel
- 30 minutes from Milan city center
- 40 minutes from Milan Malpensa Airport and 45 minutes from Linate Airport
- Served by metro, suburban rail, and shuttle services
- More than 10,000 parking spaces available, with EV charging and accessible spots
How do I know if Fiera Milano is right for both large expos and smaller meetings?
Vendelux lets you filter events by size, audience profile, and industry category. This helps you identify whether major expos or more targeted conferences best match your company’s ICP.
Technology & Sustainability
- Full Wi-Fi and fiber coverage across halls
- AV, streaming, and hybrid event support
- LED lighting, renewable energy use, and water reuse systems
- ISO 14001-certified environmental management
Do sustainability and technology investments at the venue matter for my strategy?
Yes. Hybrid-ready technology and sustainability initiatives are increasingly important to exhibitors and attendees. With Vendelux, you can evaluate these factors while comparing events and ICP alignment before booking.
Major Events at Fiera Milano (via Vendelux)
Here are the major trade shows and conferences hosted at Fiera Milano, linked directly to Vendelux.
2026 Events
- Milano Home 2026: Furniture, interiors, and home design fair.
- MIDO 2026: Leading global eyewear and optics exhibition.
- TUTTOFOOD 2026: International food and beverage industry trade show.
- MAPIC Italy 2026: Real estate and retail property investment event.
Which of these events should I prioritize?
Vendelux helps you identify which events align with your ICP. Upload your CRM data or build filters by job title, region, or company size, then use Vendelux Meetings to pre-book appointments before each show.
Who Attends Fiera Milano Events
Executives, procurement directors, R&D specialists, and marketing decision-makers attend Fiera Milano events. Vendelux filters help you find the events where your ICPs are already registered.
Cost and Booking Information
Booth costs vary by event organizer. Before booking, use Vendelux to validate audience fit and measure event ROI potential based on your ICP overlap.
Preparing for Fiera Milano Events
Preparation starts with pre-booked meetings. Vendelux Meetings lets your sales and partnerships teams schedule confirmed conversations with ICP accounts before arrival, improving event outcomes.
Alternatives to Fiera Milano
Comparable European venues include BolognaFiere, Rimini Expo Centre, and Paris Expo Porte de Versailles. Vendelux allows direct event comparisons to see where your ICP has the highest presence.
FAQs
How big is Fiera Milano?
It spans over 400,000 square meters with 20 pavilions and 70 meeting rooms, making it one of Europe’s largest venues.
What are the biggest events held here?
Top recurring events include TUTTOFOOD, MIDO, Milano Home, and MAPIC Italy, all listed in Vendelux.
How do I know if an event here is worth attending?
Use Vendelux to upload or build your ICP, identify overlap, and confirm meeting opportunities before committing.
Can I pre-book meetings at Fiera Milano events?
Yes. Vendelux Meetings lets you schedule meetings with ICP accounts before attending.
Is parking available at Fiera Milano?
Yes. The venue provides over 10,000 parking spaces with EV charging and accessible areas.
How accessible is the venue for international attendees?
It is 30 minutes from Milan’s center and under an hour from both Malpensa and Linate Airports. The metro and rail stations connect directly to the venue.
What hotels are near Fiera Milano?
Nearby hotels include NH Milano Fiera, UNAHOTELS Expo Fiera Milano, and Hotel Fiera Rho, all within walking distance or a short drive.
What restaurants are close to Fiera Milano?
Dining options nearby include Farina & Cucina, Rossopomodoro Rho Fiera, and Eataly Milano Smeraldo, suitable for business meals.
Why Fiera Milano Delivers ROI
Fiera Milano offers international visibility, top-tier infrastructure, and access to major B2B audiences. Vendelux helps you:
- Search upcoming events with filters
- Upload your ICP, build from scratch, or connect CRM
- Pre-book meetings with ICP using Vendelux Meetings
