How Voltage Tripled Pipeline with Vendelux
300%
increase in late-stage pipeline compared to the previous year
6x
more qualified meetings per event
Fast ROI
with measurable results in just a few months
Largest deal in company history
closed from an event they would have skipped without Vendelux
COMPANY
Voltage, a Bitcoin Lightning Network payments company backed by Google and Kraft Ventures, was looking for a better way to turn events into real revenue. Events were a significant part of their go-to-market strategy, but the team struggled to know which conferences would generate pipeline and which ones would be a waste of budget.
By using Vendelux’s event intelligence and meeting-booking platform, Voltage was able to identify high-value conferences where their ideal prospects would be attending and secure targeted meetings ahead of time. One of these events led directly to sourcing the largest deal in Voltage’s history – a result that solidified events as a top-performing channel in their go-to-market strategy.
The Challenge
When Aaron Bollinger joined Voltage as Chief Revenue Officer, the company’s event strategy relied on reputation and familiarity, not data.
The team attended a handful of big-name conferences, like the Bitcoin Conference and Consensus, mostly because investors and peers expected them to. These events looked impressive on paper, but when they arrived, most of the conversations were with people they already knew. New opportunities were rare, and the ROI was unclear. The result was an expensive events program with limited measurable impact.
“Events are one of the biggest investments you make as a company, but we were guessing which ones to attend. We went where everyone else went. It felt safe, but it wasn’t creating pipeline.”
– Aaron Bollinger, CRO, Voltage
The Solution
Voltage turned to Vendelux to take a data-driven approach to events. Vendelux allowed the team to upload their target prospect list and immediately see which conferences had the highest concentration of decision-makers they wanted to meet.
For the first time, event selection became strategic instead of reactive. Vendelux showed Voltage:
- Exactly how many of their prospects were registered for each event
- Which less obvious conferences had untapped opportunities
- Where to prioritize budget for the highest ROI
“In 20 years of leading go-to-market teams, I had never seen this. We finally had a way to choose events based on where our buyers actually were. It completely changed our approach.”
– Aaron Bollinger, CRO, Voltage
Booking More Meetings with Vendelux Meetings
After using Vendelux to identify the right events, Voltage added Vendelux Meetings to maximize their impact on site. The platform’s AI-powered outreach tool helped Voltage:
- Automatically reach out to target attendees before the event
- Book meetings directly onto the team’s calendars
- Follow up after events with prospects they couldn’t meet in person
This solved one of the hardest problems for the team: getting sales and marketing aligned on event prep. Instead of manually chasing down reps to send emails or track attendees, Vendelux handled the outreach and let the team focus on having conversations.
“Before Vendelux, pre-event outreach was inconsistent and manual. Now the right meetings are already on our calendars. It’s night and day.”
– Aaron Bollinger, CRO, Voltage
The Results
Within 100 days of adopting Vendelux, Voltage completely transformed its events program and pipeline.
- 300% increase in late-stage pipeline compared to the previous year
- 6x more qualified meetings per event
- Fast ROI with measurable results in just a few months
- Largest deal in company history closed from an event they would have skipped without Vendelux
One standout moment came from Money 20/20. Originally, Voltage wasn’t planning to attend, but Vendelux surfaced it as a top opportunity based on prospect concentration. At the event, Aaron met the CEO of a major payments company and signed the largest deal in Voltage’s history within 30 days.
“Based on Vendelux’s data, we started going to more of these traditional finance events, and we landed our largest deal in company history. We wouldn’t have even been there without Vendelux. That deal alone justified the entire investment.”
– Aaron Bollinger, CRO, Voltage
Why It Worked
Voltage succeeded because they combined Vendelux’s event intelligence with its AI-powered meeting booking:
- They stopped guessing which events to attend and used data to prioritize high-impact conferences
- Outreach was automated, freeing up the team to focus on selling
- Every event was measured against pipeline impact, making ROI easy to prove
With Vendelux, Voltage gained confidence that every dollar spent on events was tied directly to revenue growth.
For Voltage, Vendelux transformed events from a brand activity into a pipeline engine. Within months, they booked more meetings, closed bigger deals, and proved the ROI of their event strategy.
“Vendelux gave us a data-driven roadmap. We now know where our prospects are, how to connect with them, and how to turn events into revenue. I wish I’d had this years ago.”
– Aaron Bollinger, CRO, Voltage
