From Intuition to Science: Pecan AI Finds Conference Success with Vendelux
COMPANY
Pecan AI is a no-code predictive analytics platform that helps data teams build and deploy accurate models in minutes—not months. Trusted by marketers, BI analysts, and data leaders, it automatically prepares your data, defines use-cases like churn, LTV, demand forecasting, and delivers actionable predictions with transparent explainability. By streamlining predictive modeling and skipping the need for in-house data science-heavy workflows, Pecan lets companies drive outcomes fast with lower costs.
The Challenge
Pecan has found extraordinary success offering predictive data analytics to their clients, but predicting which conferences would be a success for Pecan’s marketing team was a nut even they couldn’t crack.
“We were pretty much working off intuition to determine whether each event would be productive,” says Jamie Bomsztyk, Pecan’s Head Of Sales Development. “It was tough to know in advance exactly who we would meet.”
The problem is that event organizers don’t release the attendee list unless you pay upfront for a “crazy-level sponsorship,” and even then you might get a list only a week or two before.
“We made some expensive mistakes,” he says, by attending shows that simply didn’t have many attendees relevant for Pecan. “Standing in an empty booth is a terrible feeling.”
– Jamie Bomsztyk, Director of Sales Development, Pecan AI
The Solution
Jamie and his team have now been using Vendelux for two years, giving them access to continuously updated attendee insights for every show they are considering.
“We discovered that our active prospects are often not where we were expecting,” Jamie says. “But it’s easy to just look at the attendee insights for shows and pick the best ones.”
– Jamie Bomsztyk, Director of Sales Development, Pecan AI
With Vendelux it is also easy to see all the shows that Pecan’s competitors are attending.
“If they’ve been to the same conference for the past four years, they’re probably not throwing their money in the bin,” he says.
Once they have picked the shows they want to attend, they send out both automated and personalized emails to top prospects, which has led to a significant jump in meetings booked before a conference. Even if they don’t reply, Jamie has found that a lot of the email recipents have read the messages and stop by to learn more.
“It’s a phenomenal feeling when people come up to the booth and are already intrigued,” Jamie says.
The Results
Pecan has seen a dramatic reduction in the cost per sales-qualified conference lead.
“We’re creating a buzz at conferences beyond what we experienced before,” Jamie says. “We’re doubling down on our event budget in part because of the success we’ve had with Vendelux.”
– Jamie Bomsztyk, Director of Sales Development, Pecan AI
In numbers:
- Conferences are now a much higher ROI marketing channel.
- 95% reduction in time spent on researching conference attendees.
- 50% increase in pre-booked event meetings.
