Delivery Solutions Leveraged Vendelux to Book 76 Incremental Meetings At Shoptalk
COMPANY
Delivery Solutions is a leading SaaS platform that helps enterprise retailers orchestrate every step of the post-purchase journey. Headquartered in Texas and now part of UPS, the company provides a single, unified system for delivery, pickup, returns, and post-purchase experiences. By connecting retailers to multiple carriers, fleets, and fulfillment options through one API, Delivery Solutions enables brands like Walmart, Sephora, and Total Wine & More to offer seamless, flexible, and branded customer experiences across channels.
For Nourhan Beyrouti, Senior Director of Corporate Marketing at Delivery Solutions, “events are a crucial way to connect with customers and prospects face-to-face.” Setting up a booth is only part of the equation though. A successful event requires pre-booked meetings that Nourhan and team have time to prepare for.
“If you have a leadway or head start on knowing who’s going, you craft everything that you need to craft for those specific individuals.”
– Nourhan Beyrouti, Senior Director of Corporate Marketing, Delivery Solutions
The Challenge
Booking qualified meetings before the show can be incredibly challenging.
According to a Vendelux survery of event organizers, over 50% of event attendees register for an event within the last 4 weeks leading up to the show.
This makes it challenging to know who will be at the conference in advance. Even once attendees register, the delegate list is usually a closely guarded secret, only available to the highest paying sponsors and released less than a week before the event.
In a world without access to attendee data, some companies scour the exhibitor and speaker lists to try to determine which customers and prospects will be at an event, and send untargeted emails with the hope of finding someone who will actually be there. Nourhan refers to these as “mass communicators” and “spam bots.”
Even worse, some companies show up without much preparation and hope for the best. Either way, the net result is normally few qualified meetings to show for a large five to seven figure investment.
This was not the case for Delivery Solutions at Shoptalk.
The Solution
Through a combination of AI modeling, partnerships with event organizers, and social listening, Vendelux is able to predict event attendees and personas months in advance, and provide real-time, confirmed attendee insights as they come in.
“With Vendelux, we knew which of our prospects were going to attend the event well in advance, way before Shoptalk opened up the gates. This led to over 75 highly targeted meetings that we would not have booked without the platform.”
– Nourhan Beyrouti, Senior Director of Corporate Marketing, Delivery Solutions
With this lead time, Nourhan and team were able to create targeted outreach and meeting campaigns that delivered results.
“The conversations went extremely well because they were hyper personalized. We had the lead time to craft the messaging, presentation deck, and strategy for each meeting. We had all of the right information and the right meetings, so it was a no brainer for them.”
– Nourhan Beyrouti, Senior Director of Corporate Marketing, Delivery Solutions
With this lead time, Nourhan and team were able to create targeted outreach and meeting campaigns that delivered results.
“We tested the waters at NRF and saw the impact first hand. Then we went full-blown on Shoptalk and the true potential of the platform really paid off from there. It worked and it’s been working out great. The platform is outstanding!”
– Nourhan Beyrouti, Senior Director of Corporate Marketing, Delivery Solutions
Booking More Meetings with Vendelux Meetings
After using Vendelux to identify the right events, Delivery Solutions was able to maximize their impact in-person, with pre-booked meetings.
