PepsiCo Event Attendance in Q4, 2025
PepsiCo continues to showcase its strategic presence at high-profile conferences, marketing summits, and scientific trade shows to reinforce its leadership across food, beverage, and consumer businesses. In Q4 2025, the company uses key events to share category innovation, brand priorities, and customer engagement strategies as part of long-term commercial and growth planning. These moments offer a timely opportunity for sales and marketing professionals to connect with PepsiCo executives during a critical period for budget alignment and partnership discussions.
Here are a few examples of where PepsiCo leaders are expected this quarter:
- PepsiCo Attendee: Jane Wakely, Executive Vice President, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods – ANA Masters of Marketing Conference 2025, 21–24 Oct 2025, Orlando, USA
- PepsiCo Attendee: Latrice Cooper, Senior Scientist – SupplySide West 2025, 27–30 Oct 2025, Las Vegas, USA
- PepsiCo Attendee: Jess Spaulding, Chief Marketing Officer – Advertising Week New York 2025, 6–9 Oct 2025, New York, USA
These examples represent only a snapshot of PepsiCo’s Q4 2025 participation at industry-leading events. Vendelux clients gain access to expanded data on PepsiCo’s executive attendance, speaking roles, and networking opportunities, allowing them to input their ICP, identify overlapping event presence, and send outreach ahead of time to secure meetings. All attendee insights are enriched and validated for accuracy.
About PepsiCo
- Industry: Food and Beverage
- Headquarters: Purchase, New York, USA
- Employees: ~315,000 globally
- Annual Revenue: $91.5B (2024)
- Recent Focus Areas: Sustainability, Consumer-Centric Innovation, Nutrition Science, Global Brand Growth, Digital Transformation
PepsiCo continues to influence global trends through its investments in health-forward products, international expansion, and digital consumer engagement. The company uses high-visibility events to connect with key stakeholders, position its brand purpose, and shape product and marketing decisions across categories. For sales and partnership professionals, knowing when and where PepsiCo leaders are attending can help make timely and high-value outreach possible.
How to Connect with PepsiCo Attendees at Events
Securing time with PepsiCo executives during busy event schedules requires proactive planning and audience alignment. Many attendees finalize registrations in the final two weeks before an event, so having updated and automated tools matters.
- Start early, a month before the event – Begin outreach early to avoid full calendars and secure consideration while travel agendas are still flexible.
- Target your ICP, you’ll get a better response from personas interested in your solution – Focus on roles that match your offering, whether innovation, marketing, or procurement-related.
- Align invitations with PepsiCo’s Q4 priorities – Initiatives in nutrition, sustainability, and marketing optimization are top of mind across business functions.
- Use Vendelux campaigns to automate outreach – Automatically add confirmed attendees to campaigns and send meeting requests as soon as their registration is verified.
- Track late RSVPs and adapt in real time – Vendelux updates attendee lists as new stakeholders register, ensuring you never miss a late addition from PepsiCo.
Successful outreach is more likely when your message reflects PepsiCo’s strategic objectives, and your timing matches when key executives are open to external conversations.
Turn PepsiCo’s Q4, 2025 Event Presence Into Meetings
Knowing that PepsiCo executives are attending major Q4 events is a starting point — the next step is preparing the right outreach strategy ahead of those appearances. Vendelux helps sales and marketing teams act on this intelligence by offering enriched attendee data, confirmed presence, and tools to match event plans with their own ICPs. Users can then run outreach campaigns from the same platform to secure key meetings before events begin.
FAQs About PepsiCo’s Event Presence
Why does PepsiCo attend industry conferences?
PepsiCo attends conferences to highlight leadership across brands, nutrition, and sustainability while forging relationships with key partners and decision-makers.
Who are PepsiCo’s main competitors at industry events?
PepsiCo’s main competitors include Coca-Cola, Nestlé, Mondelez International, and Unilever — all of whom maintain visible presence across food, beverage, and health-focused events.
Can I see what events PepsiCo’s competitors are attending?
Yes. Vendelux tracks competitor attendance and executive presence across the same events, enabling side-by-side planning and benchmarking.
What priorities is PepsiCo highlighting at events in Q4, 2025?
Key themes include international growth in consumer brands, marketing efficiency, scientific innovation in food, and digital audience engagement strategies.
What types of executives or teams from PepsiCo typically attend events?
PepsiCo sends marketing leaders, R&D specialists, category managers, and senior brand executives to different types of strategic events.
Does PepsiCo use events to launch new products or services?
Yes. PepsiCo often uses major events to introduce new offerings, test consumer insights, or share progress on health and sustainability goals.
What is the best way to engage with decision-makers from PepsiCo during conferences?
The most effective approach is using event intelligence tools such as Vendelux to identify key attendees and send targeted outreach in advance.
How can sales and marketing teams use Vendelux to identify opportunities with PepsiCo?
Teams can input their ICP into Vendelux, identify overlap with PepsiCo executives attending events, and automatically add them into outreach workflows supported by validated attendee data.
How can I connect with PepsiCo at upcoming events?
With Vendelux, you can view verified PepsiCo executive participation and time your connections before, during, or immediately after event sessions.
How does PepsiCo position itself or influence conversations at events?
PepsiCo often shapes conversations around brand responsibility, food innovation, and consumer trends, supported by speaker appearances and strategic networking sessions.
