Maximize Your Impact at West Coast Produce Expo 2026
West Coast Produce Expo 2026, scheduled for May 27, will take place at the JW Marriott Desert Springs Resort & Spa in Palm Desert, California. This annual event brings together fresh produce suppliers, national retailers, wholesale buyers, foodservice operators, and industry stakeholders focused on the fresh produce supply chain across the western United States.
Senior procurement officers, category managers, and directors of produce and logistics attend to evaluate supplier capabilities, build relationships with growers, and explore innovations in sourcing, supply chain resilience, and sustainability. It’s a concentrated environment where decisions around vendor partnerships, logistics technologies, and seasonal procurement happen directly between high-level stakeholders.
With Vendelux’s enriched attendee list, commercial teams can identify which executives from target companies will be there, what their priorities are, and how to align outreach strategies with open budgets and partnership needs. Starting this process months in advance drastically improves engagement and helps you demonstrate clear alignment at the show.
How Sales, Marketing And Revops Teams Can Use This Attendee List
For commercial teams selling into retail, foodservice, and agribusiness, the West Coast Produce Expo 2026 attendee data is highly actionable. It allows segmentation based on company type—grocery retailers, distributors, grower-shippers, or packaging providers—and role, such as category buyers, supply chain managers, or business development leads.
With this enriched conference attendee list, sales and marketing teams can build personas that connect directly to operational pain points like cost efficiency, packaging innovation, and seasonal demand planning. Knowing who’s in charge of key accounts in advance makes it easier to get more meetings with senior buyers who are actively reviewing supplier contracts.
RevOps can map field activity by region, track pre-show engagement, and ensure meetings convert into measurable pipeline. Post-event follow-up is more relevant and focused when driven by enriched contact records and organizational insights gathered before the event. Rather than generic touchpoints, teams can re-engage with content tied to shared priorities discussed on-site.
Timing Is Everything
West Coast Produce Expo 2026 takes place on May 27, 2026. With a highly concentrated schedule of networking sessions, educational programming, and expo floor activity, most commercial conversations happen ahead of the event or are booked in the weeks leading up to it.
Using Vendelux, your team can activate attendee data several months in advance, prioritize outreach by seniority, and configure messaging around seasonal planning cycles or upcoming RFPs. Early engagement ensures you’re not just another booth visit, but a confirmed meeting driving value from the first conversation.
What’s Included In The West Coast Produce Expo 2026 Attendee List?
Vendelux provides visibility into executives projected to attend West Coast Produce Expo 2026 by combining organizer-shared attendee information with predictive insights. Clients can also upload their own list of target accounts to identify overlapping attendees and pursue account-specific strategies tied to the event.
The enriched attendee list includes first and last names, job titles, company names, company websites, geographic location (city, state, country), LinkedIn profile links, verified email addresses, and phone numbers when available.
Where Is West Coast Produce Expo 2026?
JW Marriott Desert Springs Resort & Spa, Palm Desert, California, United States.
When Is West Coast Produce Expo 2026?
The event is scheduled for May 27, 2026.
What Type Of Event Is West Coast Produce Expo 2026?
West Coast Produce Expo 2026 is a trade event focused on the fresh produce industry. It combines exhibitor showcases, keynote panels, and networking sessions to connect growers, distributors, retailers, and solution providers across the western U.S. supply chain.
How Many People Attend West Coast Produce Expo 2026?
The event is expected to attract approximately 1,000 attendees, with a focus on decision-makers from North American retail chains, foodservice companies, produce distributors, and industry innovators. Most attendees hold director-level roles or higher.
