Maximize Your Impact at VMX 2026
VMX 2026, taking place January 17–21 at the Orange County Convention Center in Orlando, Florida, is one of the most influential veterinary industry gatherings worldwide. It brings together professionals and decision-makers from across the veterinary ecosystem, including veterinarians, practice managers, investors, animal health companies, and technology providers. These stakeholders are evaluating purchases and exploring partnerships that will define the year ahead for their practices and companies.
With significant budgets allocated toward clinic equipment, pharmaceuticals, diagnostics, and client engagement technologies, VMX is a strategic venue for solution providers aiming to access high-impact buyers. Attendees are not just practitioners—they’re executives, procurement specialists, and clinic owners with strong decision-making influence. Early access to Vendelux’s enriched attendee list enables teams to identify which accounts will be on-site, refine their outreach by strategic segments, and set meetings with key prospects before the show begins.
How Sales, Marketing and RevOps Teams Can Use This Attendee List
Veterinary-focused events have a very specific buyer profile, and VMX 2026 is no exception. Use the enriched conference attendee list to segment contacts by clinic size, role, and buying responsibility. Whether you’re selling diagnostics, software, or financial services, aligning outreach with operational needs or patient outcomes improves conversion. Match your value proposition to veterinary KPIs, such as compliance, patient retention, or revenue optimization.
Marketing teams can identify client targets by company type—such as regional veterinary networks, specialty clinics, or mobile practices—and tailor content accordingly. RevOps teams can upload target account lists and sync insights directly into their CRM to prioritize outreach. The attendee data supports how to get more meetings with verified decision-makers early, increasing the chance of securing booth visits or live demos. After the conference, follow up with relevance by referencing session topics, clinical trends discussed, or product feedback gathered on-site.
Timing Is Everything
VMX 2026 is scheduled for January 17–21, 2026. Given its timing at the start of the calendar year and the size of purchasing decisions made during the event, early outreach is critical. Vendelux gives sales and marketing teams several months of lead time to prepare targeting strategies and connect with veterinary professionals ahead of the conference.
Start identifying key account matches in the summer of 2025 and secure conversations by the fall. By aligning your outreach with the attendee list in Q3 and Q4, your team can enter the show floor with a pre-qualified meeting schedule and a recorded history of touchpoints that increases close rates.
What’s Included In The VMX 2026 Attendee List?
Vendelux provides visibility into executives expected to attend VMX 2026 through a combination of organizer-confirmed registrant data and Vendelux’s predictive insights. Clients can upload CRM or ABM account lists to identify matches attending the event.
The enriched attendee list includes first and last names, job titles, company names, company websites, geographic data (city, state, country), LinkedIn profiles, verified email addresses, and phone numbers when available.
Where Is VMX 2026?
VMX 2026 will be held at the Orange County Convention Center in Orlando, Florida, United States.
When Is VMX 2026?
The event takes place from January 17 to January 21, 2026.
What Type Of Event Is VMX 2026?
VMX is a leading conference for the veterinary industry, focused on innovation, continuing education, and business growth. The event features keynote speakers, product exhibitions, scientific lectures, panels, and networking sessions designed to bring together professionals across both clinical and business tracks.
How Many People Attend VMX 2026?
VMX 2026 is expected to attract over 27,000 attendees from more than 80 countries. The audience spans practicing veterinarians, C-level executives, researchers, procurement managers, and leaders from animal health and pet care sectors. Many hold purchasing power at the clinic, network, or corporate level, making this one of the most commercially active veterinary events in the world.
