Maximize Your Impact at Surf Expo 2026
Surf Expo 2026, scheduled for January 7 at the Orange County Convention Center in Orlando, Florida, is one of the largest and longest-running boardsports and beach lifestyle trade shows in the United States. This highly focused B2B event serves as a vital meeting ground for brands, distributors, retailers, and designers in the surf, skate, swimwear, and coastal apparel industries. It provides not only product exposure but impactful conversations that influence retail purchase orders and distribution partnerships months before peak sales periods.
Decision-makers attending Surf Expo include senior buyers, merchandising heads, brand managers, and retail executives from both legacy institutions and emerging storefronts. Attendees are evaluating inventory mix, sourcing new brand partners, and finalizing seasonal buying strategies across multiple verticals. Early access to the enriched attendee list allows companies to reach active budget-holders before ordering decisions are finalized. With detailed insights into attendee roles and company priorities, teams have an opportunity to shape deals before, during, and well after the floor opens.
How Sales, Marketing and Revops Teams Can Use This Attendee List
The attendee data for Surf Expo 2026 is especially useful for organizations that sell into specialty retail, consumer brands, active lifestyle apparel, or wholesale platforms. Sales and marketing teams can segment contacts by retail format, from regional surf shops and swimwear boutiques to large-scale e-commerce operations. This allows teams to align messaging to the buyer’s purchasing cadence, product focus, and brand mix.
Use the enriched conference attendee list to identify those managing seasonal buying programs or open-to-buy budgets. By reaching decision-makers like heads of merchandising or founders of emerging brands early, you can secure in-person meetings ahead of the event and frame your product offering in the context of their immediate go-to-market plans.
On show days, maximize visibility by engaging pre-qualified targets in tailored conversations that reflect their category focus. After the show, sales teams can follow up based on booth interactions or distribution territory fit, converting initial engagements into sales conversations. Knowing how to get more meetings comes down to acting early and using real-time attendee data to contact the right buyers with relevant information.
Timing Is Everything
Surf Expo 2026 will be held on January 7, 2026. With Q1 typically serving as the planning and purchasing stage for spring and summer product lines, engaging attendees before the show drives stronger outcomes. Teams using the Vendelux platform can identify verified conference attendees in mid to late 2025, allowing for strategic meeting booking in the final months of the year.
Aligning your outreach to match the event calendar means you’re showing up to each conversation with timing that reflects retail demand cycles and fiscal year planning. By getting ahead of the show and syncing your message to decision timelines, you increase your odds of being included in upcoming purchase strategies.
What’s Included in the Surf Expo 2026 Attendee List?
Vendelux provides visibility into executives expected to attend Surf Expo 2026 through a combination of organizer-supplied data and advanced predictive insights. Clients can upload specific target accounts they’re pursuing to uncover attendee matches. This allows businesses to move from broad outreach to precise targeting across key retail and brand categories.
The enriched attendee list includes first and last name, job title, company name, company website, location (city, state, country), LinkedIn profile, verified email addresses, and phone numbers when available. This level of intelligence supports meaningful outreach and planning throughout the full event cycle.
Where Is Surf Expo 2026?
Surf Expo 2026 will take place at the Orange County Convention Center in Orlando, Florida, United States.
When Is Surf Expo 2026?
Surf Expo 2026 is scheduled for January 7, 2026.
What Type of Event Is Surf Expo 2026?
Surf Expo is a wholesale business-to-business trade event serving the surf, skate, swim, resortwear, and beach lifestyle categories. The show features an expansive exhibit hall, curated brand activations, and multiple networking opportunities for buyers and sellers. It combines product discovery, industry education, and direct buyer engagement in one venue.
How Many People Attend Surf Expo 2026?
Surf Expo typically draws over 9,500 attendees from more than 70 countries. The audience includes a mix of senior retail buyers, shop owners, brand executives, product developers, and marketing leads. Many attendees hold direct purchasing authority or influence assortment decisions across regional and national retail programs.
