Maximize Your Impact At SPS Italia 2026
SPS Italia 2026, taking place on May 26–28, 2026, in Parma at Fiere di Parma, is one of the most strategic events for automation professionals across Europe. It brings together decision-makers from industrial automation, digital transformation, and manufacturing sectors who are actively seeking solutions to streamline production, deploy intelligent systems, and drive Industry 4.0 initiatives.
Executives attending SPS Italia play critical roles in defining future investment strategies around automation technology, industrial software, robotics, and supply chain resilience. Many are evaluating vendors, sourcing implementation partners, and finalizing budget priorities for the upcoming fiscal year. The event attracts plant managers, operations executives, technical directors, innovation officers, and purchasing leads from industrial companies of all sizes, especially those based in Italy and across continental Europe.
For go-to-market teams, early visibility into who will be there means the ability to start generating opportunities before anyone sets foot on the show floor. Vendelux’s enriched conference attendee list helps sales and marketing leaders identify high-value contacts aligned to their market fit, account priorities, and solution scope. Engaging these decision-makers well ahead of the event maximizes booth visits, secures one-on-one meetings, and accelerates sales conversations that extend post-event.
How Sales, Marketing and Revops Teams Can Use This Attendee List
SPS Italia attracts an audience focused on operational efficiency, automation reliability, and technology procurement. These are typically complex, high-consideration sales cycles, which makes pre-event engagement critical for success.
Using Vendelux’s enriched conference attendee list, teams can segment prospects based on company verticals within manufacturing, energy, automotive, food processing, and industrial product design. This segmentation makes your outreach more targeted and relevant. By reviewing attendee job titles and responsibilities, teams can prioritize outreach to purchasing managers, engineering executives, and innovation heads who control or influence spend.
Early contact with these individuals increases your chance of booking meetings on-site with actual budget owners. Post-event, the data helps revive conversations with tailored follow-ups rooted in on-the-ground interactions or specific automation challenges discussed in Parma. This level of personalization creates longer-term partnerships, not just sales meetings.
When attendee data includes verified emails, LinkedIn profiles, and direct lines when available, your outreach becomes faster, more strategic, and better aligned to event momentum. If you’re looking for how to get more meetings and accelerate conversions from your presence at SPS Italia, leveraging the enriched attendee list is the place to start.
Timing Is Everything
SPS Italia 2026 will run from May 26 to May 28, 2026. This event is attended by technical and executive stakeholders who plan their calendars months in advance, making early engagement critical. With Vendelux, your team can access attendee insights ahead of time to prioritize contacts, plan personalized outreach, and lock in key meetings before others even begin building their schedules.
Aligning your pre-event outreach with the enriched attendee list enables your sales and marketing efforts to lead with relevance and precision. As production schedules and procurement planning often revolve around annual cycles in manufacturing, waiting until the show starts may mean missing key buying windows. The earlier you begin planning with access to attendee insights, the stronger your pipeline will be by the time the show doors open.
What’s Included In The SPS Italia 2026 Attendee List?
Vendelux provides visibility into executives expected to attend SPS Italia 2026 through a combination of organizer-shared data and predictive insights. Companies can upload their account lists to cross-reference against the attendee universe to reveal key overlaps.
The enriched list includes first and last name, job title, company name, company website, location (city, region, country), LinkedIn profile, verified email address, and phone number when available. This data equips teams with the context they need to run targeted campaigns, increase meeting volume, and drive post-event initiatives.
Where Is SPS Italia 2026?
The event will be held at Fiere di Parma in Parma, Emilia-Romagna, Italy.
When Is SPS Italia 2026?
SPS Italia 2026 takes place May 26–28, 2026.
What Type Of Event Is SPS Italia 2026?
SPS Italia is a leading industrial automation and smart manufacturing exhibition featuring a mix of trade show floor exhibitions, product demos, technical panels, and networking events. It serves as a business-critical environment where professionals evaluate automation solutions, explore technology roadmaps, and connect with peers driving transformation in operations and production.
How Many People Attend SPS Italia 2026?
SPS Italia 2026 is expected to welcome over 38,000 attendees from across Italy and Europe. The audience includes C-level executives, plant directors, production managers, technical engineers, procurement leads, and system integrators, all representing critical roles in operational improvement and technology adoption decisions.
