Maximize Your Impact at Spring Fair 2026
Spring Fair 2026, taking place February 2–5, 2026, at the National Exhibition Centre in Birmingham, stands as the UK’s largest retail-focused trade event. Bringing together more than 1,200 exhibitors and thousands of procurement-ready buyers, this event shapes sourcing decisions for major retailers, department stores, online marketplaces, and independent businesses across categories like home, gift, fashion, and beauty.
Decision-makers attending include heads of buying, merchandising directors, commercial managers, and product development leads from both national and international retail chains. These individuals come ready to allocate future budgets, explore new supplier relationships, and evaluate product lines for upcoming commercial seasons. This makes Spring Fair a high-value touchpoint for B2B sellers aiming to influence purchasing rounds and expand retail distribution partnerships.
With the enriched conference attendee list from Vendelux, your team gains accurate insight into who’s attending, along with deep context such as job role, seniority, company profile, and purchasing focus. Early outreach to engaged buyers helps teams set the meeting calendar before arrival, significantly increasing the likelihood of revenue-generating conversations.
How Sales, Marketing and Revops Teams Can Use This Attendee List
Spring Fair connects sellers with key retail buyers and category managers evaluating new merchandise, supplier capabilities, and commercial terms. With Vendelux’s enriched attendee list, customer-facing teams can adopt a highly strategic approach to pipeline acceleration and partner development.
Sales teams can segment the attendee data by business type, such as national retailers, gift stores, e-commerce companies, and boutique chains, then prioritize outreach based on retail category, buyer seniority, or region. Marketing teams can use attendee insights to personalize outreach ahead of the event, matching value propositions to the seasonal needs and sourcing cycles of their target accounts.
Revops can sync verified attendee profiles with CRM records to identify new opportunities within existing accounts or open net-new territory. Booking meetings with conference attendees before February lets your teams focus on deal progression during the show. After the event, follow-ups become more actionable using data from the enriched contact fields—turning booth visits into signed agreements or distribution pilots. Knowing how to get more meetings at Spring Fair starts with leveraging enriched conference attendee data early and often.
Timing Is Everything
Spring Fair 2026 runs from February 2 through February 5, 2026. With its reputation as an influential sourcing and buying event, conversations often begin months before the show floor opens. Most attendees review product previews, shortlist vendors, and begin diary scheduling in the autumn of the previous year.
Using Vendelux attendee data now—nine months prior—ensures your outreach is not only timely but aligned with the decision cycle of your prospects. Early engagement allows internal teams to prepare collateral, product samples, and pricing discussions around known pipeline opportunities. Teams using Vendelux can act ahead of their competition with enriched insights that help secure calendar space and uncover shared commercial priorities before February arrives.
What’s Included in the Spring Fair 2026 Attendee List?
Vendelux provides visibility into the executives and buyers expected to attend Spring Fair 2026 by combining organizer-sourced attendee data with predictive intelligence. Clients can upload lists of strategic accounts or prospects to identify matches and prioritize high-value outreach.
The enriched attendee list includes first and last names, job titles, company names, company websites, geographic location by city and country, LinkedIn profile URLs, verified email addresses, and phone numbers when available. These fields help sales, marketing, and revenue teams tailor outreach around real attendee details, making pre- and post-event engagement more accurate and impactful.
Where Is Spring Fair 2026?
Spring Fair 2026 will take place at the National Exhibition Centre in Birmingham, England, United Kingdom.
When Is Spring Fair 2026?
The event is scheduled for February 2–5, 2026.
What Type of Event Is Spring Fair 2026?
Spring Fair is a multi-sector B2B trade exhibition focused on the retail industry. Across four days, attendees meet with suppliers, preview upcoming collections, and participate in product trend presentations and merchandising strategy discussions. The event includes keynote presentations, category-specific panels, and an extensive exhibitor floor that enables direct product comparisons and supplier evaluations.
How Many People Attend Spring Fair 2026?
Spring Fair 2026 is expected to attract over 30,000 attendees from across the UK and Europe, including senior-level retail buyers, sourcing directors, and decision-makers from both independent and multinational retailers.
