Maximize Your Impact At Sirha Europain 2026
Sirha Europain 2026, taking place January 18–21 at Paris Expo Porte de Versailles, is one of the leading European events dedicated to the bakery, pastry, and foodservice industries. The event draws a high-level audience of bakery chain executives, foodservice operators, hospitality leaders, and artisan entrepreneurs from across Europe and beyond. With a strong emphasis on product innovation, operational efficiency, and business development in food and hospitality, it is where serious buyers come to evaluate sourcing partners, explore new formats, and finalize key procurement decisions.
Attendees span senior decision-makers from multi-location operations, R&D professionals, category buyers, and company founders involved in commercial kitchens, catering services, and artisanal baking. The event is also a prime opportunity for strategic partnerships involving new product distribution, sustainable packaging, and kitchen tech solutions. Teams using the Vendelux enriched attendee list gain an early advantage by identifying which executives will attend, what companies are investing in, and how to align messaging with the business priorities of each contact.
How Sales, Marketing and Revops Teams Can Use This Attendee List
The enriched Sirha Europain 2026 attendee data helps food industry suppliers, packaging providers, kitchen equipment manufacturers, and technology vendors target the right buyers before the event begins. Segment contacts based on whether they specialize in bakery chains, foodservice logistics, or hotel dining operations. Customize outreach to align with the purchasing cycle and operational challenges specific to this industry—ranging from ingredient sourcing to digital menu design.
Use the attendee list to book meetings with senior procurement leads, COOs, product developers, and commercial heads. Plan ahead so your team connects with decision-makers while they’re still finalizing priorities and initiatives for 2026. During the event, build trusted conversations based on mutual business objectives, not just booth traffic. After the show, turn those interactions into long-term value by following up based on their regional expansion goals, procurement needs, or partnership interests.
This process gives your team clarity on how to get more meetings, convert meaningful contacts, and use the enriched conference attendee list to get ahead of competitors with the right conference attendees.
Timing Is Everything
Sirha Europain 2026 runs from January 18–21, 2026. With large-scale supplier evaluations and product discussions happening throughout the show, early outreach is critical. Vendelux allows teams to identify relevant attendees in May 2025 and begin booking meetings by mid-year.
Use the enriched attendee list to shortlist targets by role and region and personalize outreach well in advance. Most budget decisions for Q1 and Q2 will already be underway by fall 2025, so direct conversations with buyers before the event increases the likelihood of on-site alignment and faster deal progression.
What’s Included In The Sirha Europain 2026 Attendee List?
Vendelux provides visibility into executives expected to attend Sirha Europain 2026 through a combination of organizer-supplied data and proprietary predictive insights. Clients can upload a list of target accounts to identify matched attendees going to the show.
The complete enriched attendee list includes first and last name, job title, company name, company website, location (city, state, country), LinkedIn profile, verified email address, and available direct phone numbers.
Where Is Sirha Europain 2026?
Sirha Europain 2026 will be held at Paris Expo Porte de Versailles in Paris, Île-de-France, France.
When Is Sirha Europain 2026?
The event takes place from January 18–21, 2026.
What Type Of Event Is Sirha Europain 2026?
Sirha Europain 2026 is a business-focused trade show for professionals in the bakery, pastry, café, and foodservice sectors. From live demonstrations to keynote sessions and product showcases, the event supports commercial collaborations and hands-on exploration of the latest industry innovations. It emphasizes in-person networking, procurement strategy, and market insights geared toward high-volume and artisanal operators.
How Many People Attend Sirha Europain 2026?
Sirha Europain typically draws over 25,000 professional attendees from more than 60 countries, with a strong presence of C-suite executives, operational managers, chefs, entrepreneurs, and procurement leads representing both large-scale enterprises and growth-stage companies.
