Maximize Your Impact at Shot Show 2026
Shot Show 2026, set to take place from January 20–23 at the Venetian Expo in Las Vegas, is the largest annual trade event dedicated to professionals in the shooting, hunting, outdoor, and law enforcement industries. It draws a high concentration of retail buyers, government procurement officers, and international distributors—individuals and teams who control purchasing decisions and drive product adoption across commercial and defense sectors.
At this event, budgets are being allocated, procurement strategies are shaped, and vendor relationships are established for the year ahead. Decision-makers attend specifically to evaluate new technologies, form partnerships, and explore innovations in firearms, tactical gear, safety equipment, and outdoor product lines.
For revenue teams, Shot Show presents a rare concentration of highly targeted business development prospects. Vendelux’s enriched attendee list enables you to identify and engage procurement leads, category managers, and senior executives with intent signals tied to the event. By conducting outreach early, teams can show up in Vegas already aligned with the priorities of their top prospects.
How Sales, Marketing and Revops Teams Can Use This Attendee List
For suppliers and service providers in the defense, shooting sports, or tactical gear industries, the enriched Shot Show attendee list offers actionable insight to guide outreach and meeting strategy.
Sales teams can segment attendees by government agencies, private sector distributors, or independent retailers and tailor messaging to each buyer type. Marketing teams can align campaigns with the operational goals of decision-makers, whether they’re focused on inventory expansion, compliance, or international market growth. Vendelux data highlights titles and organizations with active purchasing roles—helping teams schedule time with verified decision-makers before trip logistics lock in.
With verified contact details, your outreach can focus on securing booth visits, scheduling seated demos, or hosting off-site meetings in proximity to the show floor. Post-event, sales enablement teams can prioritize follow-ups based on attendees’ budget cycles, stated interests, or product focus areas. This is exactly how to get more meetings through the use of attendee data from the enriched conference attendee list.
Timing Is Everything
Shot Show 2026 will take place January 20–23, 2026. High-value attendees begin booking logistics and meetings months in advance, making early outreach essential to secure time with budget owners and purchasing influencers.
By using Vendelux’s enriched attendee list now, your team can identify and activate core accounts ahead of sponsors and competitors. From October onward, booth appointments and off-site engagements begin to fill. Outreach aligned with key job titles and organizational budget cycles will help you lock in the conversations that matter most before the floor opens in January.
What’s Included in the Shot Show 2026 Attendee List?
Vendelux provides visibility into executives expected to attend Shot Show 2026 through a combination of organizer-provided data and predictive insights. Clients can upload a list of target accounts to identify matches within the attendee list.
The enriched attendee list includes each contact’s first and last name, job title, company name, company website, location (city, state, country), LinkedIn profile, verified email addresses, and phone numbers when available.
Where Is Shot Show 2026?
Shot Show 2026 will be held at the Venetian Expo in Las Vegas, United States.
When Is Shot Show 2026?
Shot Show 2026 is scheduled for January 20–23, 2026.
What Type of Event Is Shot Show 2026?
Shot Show is a B2B trade show focused on the shooting sports, law enforcement equipment, security solutions, outdoor gear, and military armaments industries. The event features a robust expo floor, manufacturer product debuts, executive roundtables, and networking sessions for buyers, sellers, and government agencies.
How Many People Attend Shot Show 2026?
Shot Show is expected to attract over 55,000 professionals from across the United States and more than 100 countries. The attendee mix includes distributors, retailers, procurement heads, and senior leadership from federal and local law enforcement agencies, as well as private-sector equipment buyers and global defense contractors.
