Maximize Your Impact At ProWein 2026
ProWein 2026, taking place March 15–17 at Messe Düsseldorf in Germany, is one of the most influential trade events in the global wine and spirits industry. It draws purchasing decision-makers from over 140 countries, including importers, distributors, retailers, hospitality executives, and category buyers representing both emerging markets and major global chains. With thousands of international exhibitors, this is where serious negotiations happen, supplier relationships form, and procurement strategies are finalized.
This event is particularly impactful for suppliers looking to expand into new territories or solidify partnerships with key accounts. The ProWein attendee profile includes senior buyers, category directors, managing directors, and brand managers—many of whom are responsible for portfolio expansion, logistics planning, and vendor evaluation. Early access to this enriched attendee list enables teams to identify high-priority targets and reach out with relevance ahead of the show, improving both meeting conversion rates and business outcomes.
How Sales, Marketing and Revops Teams Can Use This Attendee List
The ProWein attendee list is a valuable asset for sales and marketing teams that work in B2B beverage, distribution tech, and supply chain solutions. With contacts from large retail groups, wholesalers, and restaurants, the enriched attendee list enables precise segmentation by region, business model, or wine and spirits category. This allows teams to send tailored messages to decision-makers focused on sourcing, supplier diversity, or private label development.
Outreach that happens before the event can lead to more efficient, higher-impact conversations on site. Teams can use the conference attendee list to book targeted meetings with verified buyers, pitch sourcing solutions backed by attendee data, and prioritize prospects with active purchasing cycles. Post-event, use the insights gathered to drive informed conversations—referencing specific pain points, price tier needs, or category trends that surfaced during the event.
Timing Is Everything
ProWein 2026 will run from March 15 through March 17, 2026. Because many attendees plan their schedules months in advance, early engagement is key. Vendelux gives teams access to enriched attendee data well before the event, helping sales and marketing align their strategies by February to stand out ahead of the rush.
Begin prospecting now to identify which companies and roles match your go-to-market strategy. Send personalized outreach grounded in attendee data and book time before ProWein’s floor traffic takes over. Agendas fill up quickly—teams that wait until March to reach out risk missing critical windows for business development.
What’s Included In The ProWein 2026 Attendee List?
Vendelux provides visibility into key executives expected to attend ProWein 2026 through a combination of organizer-supplied information and predictive insights. Sales and marketing teams can upload lists of target accounts to surface direct matches from the attendee pool and plan effectively around them.
The enriched list includes first and last names, job titles, company names, company websites, locations (city, state, country), LinkedIn profiles, verified email addresses, and, when available, phone numbers.
Where Is ProWein 2026?
The event will be held at Messe Dusseldorf in Düsseldorf, Nordrhein-Westfalen, Germany.
When Is ProWein 2026?
ProWein 2026 is scheduled for March 15 through March 17, 2026.
What Type Of Event Is ProWein 2026?
ProWein is an international trade fair for the wine and spirits industry, offering a global platform for professionals across production, distribution, retail, and hospitality. The event features exhibitor presentations, tasting experiences, category trend sessions, and business development meetings across every channel of wine and spirits sourcing.
How Many People Attend ProWein 2026?
ProWein is expected to welcome over 47,000 trade visitors from more than 140 countries. The audience includes senior executives responsible for procurement, supply chain, and commercial partnerships, offering a high potential for closed deals and scalable new business opportunities.
