Maximize Your Impact At PLMA’s Annual U.S. Private Label Trade Show 2025
PLMA’s Annual U.S. Private Label Trade Show 2025, taking place November 16–18 at the Donald E. Stephens Convention Center in Chicago, connects North America’s most influential retail buyers with private label product manufacturers and suppliers. This is one of the most important events dedicated to store brands, where top-level decision-makers from supermarkets, drug chains, mass merchandisers, and online retailers meet with suppliers across food, beverages, health and beauty, household items, and pet care categories.
Key business decisions are made here—from vendor selections and distribution deals to retail pricing strategies and packaging innovation. Attendees include category managers, VP-level sourcing executives, procurement leads, and private label directors looking to expand or optimize their store brand portfolios ahead of the new retail cycle. With an enriched attendee list from Vendelux, your team can identify which companies are sending established buyers, what their sourcing focus areas are, and which leadership roles are attending. Early visibility into this information provides a clear path to meaningful outreach and deal-making.
How Sales, Marketing and Revops Teams Can Use This Attendee List
Consumer product and packaging suppliers, logistics operators, contract manufacturers, and ingredient companies can use the enriched conference attendee list to generate valuable leads at PLMA’s Annual U.S. Private Label Trade Show 2025. Segment by buyer type—whether grocery retail, discount chains, or e-commerce retailers—and personalize messaging to their sector focus and product category.
This data enables sales teams to reach out to procurement heads and category buyers before booth traffic becomes unpredictable. Messaging that references SKUs, shelf velocity, sustainability requirements, or unit economics is far more effective when aligned with the prospect’s category specialization. Marketing teams can develop content and collateral aligned with these attendee profiles to improve conversions.
RevOps teams can identify key retailers in advance and flag budget owners within target accounts, helping to prioritize high-impact conversations that align with future buying cycles. Post-show, the data supports tailored follow-up campaigns that revisit open conversations, workshop display programs, or pitch custom formulations based on the attendee’s sourcing objectives. This is how to get more meetings and convert on-site interactions into long-term partnerships.
Timing Is Everything
PLMA’s Annual U.S. Private Label Trade Show 2025 will be held from November 16–18, 2025. Outreach in May provides teams a significant advantage as many buyers begin calendar planning and short-listing suppliers months in advance.
By using Vendelux now to analyze the conference attendees, your team can begin outreach grounded in relevance—reaching sourcing managers while they’re reviewing product lines and evaluating where to make room for new introductions.
Align your sales cadence with these key decision windows, schedule meetings before badge pick-up, and arrive in Chicago with a packed calendar of qualified conversations.
What’s Included In The PLMA’s Annual U.S. Private Label Trade Show 2025 Attendee List?
Vendelux offers visibility into the professionals expected to attend PLMA’s Annual U.S. Private Label Trade Show 2025 by combining organizer-sourced lists with predictive data and account intelligence. You can upload your target account list and quickly identify matching contacts who are attending, making prospecting more strategic and focused.
Each enriched profile includes the attendee’s first and last name, job title, company name and website, city, state, and country, along with a verified LinkedIn profile, email address, and phone number when available.
Where Is PLMA’s Annual U.S. Private Label Trade Show 2025?
Donald E. Stephens Convention Center in Chicago, Illinois, United States.
When Is PLMA’s Annual U.S. Private Label Trade Show 2025?
The event will take place from November 16–18, 2025.
What Type Of Event Is PLMA’s Annual U.S. Private Label Trade Show 2025?
This is a B2B private label trade show focused on the retail and consumer packaged goods industry. It features large-scale exhibit floors, category-specific pavilions, and direct meeting opportunities with buyers responsible for store brand programs. The event includes educational sessions, keynote briefings, and networking designed to support strategic sourcing, supplier discovery, and innovation in private label development.
How Many People Attend PLMA’s Annual U.S. Private Label Trade Show 2025?
More than 5,000 attendees from over 65 countries are expected. The audience includes senior-level retail buyers, private label managers, directors of procurement, product development teams, contract manufacturers, and packaging innovators.
