Maximize Your Impact At NY NOW Winter Market 2026
NY NOW Winter Market 2026, taking place on February 1, 2026, at the Javits Center in New York City, serves as a pivotal sourcing hub for brands, retailers, and product innovators across the lifestyle, home, and gift industries. Buyers and business leaders attend with clear purchasing mandates, seeking fresh merchandise and emerging suppliers. As one of the most influential wholesale marketplaces in North America, this event attracts retail decision-makers, product development teams, and specialty shop owners active in merchandise selection and vendor evaluation.
The event is particularly valuable for businesses targeting store buyers who are finalizing purchase orders for seasonal retail cycles. Attendee profiles typically include directors of merchandising, category buyers, and founders, many of whom oversee budget allocation and vendor selection. With Vendelux’s enriched attendee list, teams gain visibility into who’s attending and what roles they play in sourcing and procurement. Early access enables relevant conversations with the right contacts—before the show floor opens.
How Sales, Marketing And Revops Teams Can Use This Attendee List
NY NOW Winter Market 2026 attracts professionals specifically looking for new products to carry and brands to feature. That makes it highly effective for sales, marketing, and revops teams trying to drive qualified conversations early.
Using the enriched conference attendee list, sales teams can segment by buyer type, such as department store chains, online marketplaces, or boutique retailers, and tailor outreach based on merchandising category. Marketing teams can build campaigns around themes such as sustainability, design trend alignment, or pricing tiers for wholesale buyers. Outreach can be further customized by job role, making it easier to secure meetings with decision-makers like lead buyers or procurement heads.
Book meetings in advance with verified contacts who control product selection and brand partnerships. After the event, use attendee data to follow up based on specific conversations, product categories discussed, or placement opportunities. The enriched attendee list equips teams with the context they need to know how to get more meetings, move from cold outreach to strategic follow-up, and convert on-the-floor discussions into sustainable partnerships.
Timing Is Everything
NY NOW Winter Market 2026 takes place on February 1, 2026. With retail orders being placed at the event, early outreach to verified buyers can be the difference between getting shelf space and getting overlooked.
Teams using Vendelux can begin outreach months ahead by aligning their messaging with the identified goals of conference attendees. By contacting sourcing leads before January, you maximize the chances of booking meetings on-site while cutting through the noise once hall doors open. Planning ahead allows teams to sync marketing efforts with confirmed attendee profiles and come into the Javits Center with purpose and preparation.
What’s Included In The NY NOW Winter Market 2026 Attendee List?
Vendelux provides visibility into executives and sourcing professionals expected to attend NY NOW Winter Market 2026 through both organizer-provided data and predictive modeling. Clients can upload their list of target retailers or distribution accounts and immediately see matches.
The enriched attendee list includes first and last names, job titles, company names, company websites, cities, states, countries, LinkedIn profiles, verified email addresses, and phone numbers when available.
Where Is NY NOW Winter Market 2026?
The event will be held at the Javits Center | New York, New York, United States.
When Is NY NOW Winter Market 2026?
NY NOW Winter Market 2026 is scheduled for February 1, 2026.
What Type Of Event Is NY NOW Winter Market 2026?
NY NOW Winter Market 2026 is a leading wholesale trade show for lifestyle, home, gift, and wellness brands. The event features curated product showcases, trend-focused panels, educational programming, and structured networking opportunities geared toward retail buyers and product companies.
How Many People Attend NY NOW Winter Market 2026?
The event is expected to draw thousands of attendees from across North America and internationally, including retail executives, boutique owners, procurement directors, and wholesale buyers. A significant portion of the audience holds senior-level roles with direct influence over purchasing and vendor partnerships.
