Maximize Your Impact At NRF Protect 2026
NRF Protect 2026, taking place June 8–10, 2026, at the Gaylord Texan Resort & Convention Center in Grapevine, Texas, is one of the leading events for retail loss prevention, asset protection, and cyber risk professionals. This event brings together decision-makers from some of the world’s largest retailers, security solution providers, and technology vendors shaping the future of security in the retail industry.
With supply chain risks, fraud, and evolving cyber threats top of mind, the leaders attending this conference are actively evaluating new technologies and partnerships. Executives and directors responsible for enterprise security, digital asset protection, and internal investigations attend NRF Protect to explore contracts and finalize purchases that align with strategic goals for the year ahead. Reaching out to them before the conference increases your opportunity to book qualified meetings and connect with stakeholders who control both budget and implementation timelines.
Vendelux’s enriched attendee list gives your team access to the right contacts—security directors, retail IT leaders, and senior procurement teams—before they arrive in Texas. This data enables focused prospecting around active challenges, strategic initiatives, and budget cycles that are already driving decision-making ahead of the summer event.
How Sales, Marketing and Revops Teams Can Use This Attendee List
Sales, marketing, and revenue operations teams focused on the retail, security, and tech markets can use the NRF Protect 2026 attendee list to create highly targeted outreach strategies. Segmenting the enriched attendee data by role, retailer size, or region allows you to align your message with the specific priorities of each prospect—from loss prevention directors at national chains to cybersecurity officers at mid-market retailers.
Use the attendee insights to craft messaging focused on retail shrink prevention, digital risk mitigation, and tech integration timelines. Connect with budget holders early to understand where their 2026 purchasing priorities lie, and schedule time to meet in person during the event.
After the conference, re-engage contacts based on session participation, product demo interactions, or shared security needs discussed on site. Whether you’re offering hardware, SaaS, or managed services, Vendelux helps you get more meetings with decision-makers and convert those introductions into meaningful pipeline through timely, relevant follow-up.
Timing Is Everything
NRF Protect 2026 is scheduled for June 8–10, 2026. With security and loss prevention teams planning fiscal year purchases well in advance, early engagement is critical. Using Vendelux, you can start identifying aligned accounts and requesting meetings in Q1 and Q2, long before inboxes become overloaded.
Ahead of the June event, tap into the attendee list to match your target accounts with registered participants and refine your outreach accordingly. This timing gives your team an advantage in securing calendar space with senior buyers and arriving at the show with strong momentum and a detailed meeting schedule.
What’s Included In The NRF Protect 2026 Attendee List?
Vendelux provides visibility into executives expected to attend NRF Protect 2026 using a combination of organizer-sourced data and advanced predictive insights. Clients can upload a list of strategic or named accounts to discover attendee matches before the event. The enriched list includes first and last name, job title, company name, company website, location (city, state, country), LinkedIn profile, verified email address, and phone number when available.
Where Is NRF Protect 2026?
The event will be held at the Gaylord Texan Resort & Convention Center in Grapevine, Texas, United States.
When Is NRF Protect 2026?
NRF Protect 2026 is scheduled for June 8–10, 2026.
What Type Of Event Is NRF Protect 2026?
NRF Protect 2026 is a conference focused on asset protection, cyber risk management, and organized retail crime. The event features keynote speeches, executive panels, security tech demos, and extensive networking opportunities. It’s a major gathering for professionals in corporate security, IT risk, LP innovation, and compliance.
How Many People Attend NRF Protect 2026?
NRF Protect typically attracts more than 2,500 attendees from across the United States and select international markets. The majority of participants hold senior roles in retail enterprises, including vice presidents, directors, and department heads responsible for asset protection, cybersecurity, store operations, and IT infrastructure.
