Maximize Your Impact At MLK Ski Weekend 2026
MLK Ski Weekend 2026, taking place January 16–20 at Blue Mountain Ski Resort in The Blue Mountains, Ontario, Canada, is more than a getaway—it’s a high-impact business and cultural experience that draws senior professionals, national brands, and network-builders across sectors. Known for its blend of entertainment and connection-building, the event is especially influential among Black professionals across the U.S. and Canada, making it an intelligent venue for reaching decision-makers guiding brand strategy, DEI initiatives, and market expansion.
Key conversations at this event often center around partnership growth, community engagement campaigns, and tech integration that supports diverse audiences. From marketing leads exploring brand activation opportunities to technology buyers discussing platform adoption, MLK Ski Weekend 2026 is a prime place to influence decisions tied to new vendor relationships and future planning. Early visibility into attending executives allows teams to engage meaningfully and purposefully—ensuring every outreach has strategic traction.
How Sales, Marketing and Revops Teams Can Use This Attendee List
The enriched attendee list for MLK Ski Weekend 2026 provides marketing, sales, and revenue operations teams with targeted insights into company types, buyer roles, and organizational priorities. Teams can segment conference attendees by region, seniority, or sector focus—useful for shaping relevant messaging and customizing campaigns that resonate.
Sales teams can identify potential accounts where outreach about multicultural marketing, brand partnerships, or employee engagement tools would align with the event’s strategic tone. Marketing professionals can schedule early meetings with budget-holding CMOs, event directors, and diversity-focused leads. Revops teams can analyze the data to prioritize high-fit connections based on business size, engagement track record, or previous event behavior.
Using the enriched conference attendee list to build pre-event meetings, sync follow-ups with role relevance, and convert new relationships into partnerships helps organizations get more meetings and drive outcomes that last beyond the weekend.
Timing Is Everything
MLK Ski Weekend 2026 runs from January 16–20, 2026. Teams that engage early have the advantage in scheduling face-to-face meetings and customized demos at the event. The first connections before the event often turn into post-event momentum and qualified pipeline.
Vendelux allows teams to access and act on the enriched attendee list months in advance. With this lead time, sales and marketing can align messaging to audience priorities, confirm key meetings, and create shared agendas that increase participation and long-term interest in their offerings.
What’s Included In The MLK Ski Weekend 2026 Attendee List?
Vendelux provides visibility into business leaders and executives expected to attend MLK Ski Weekend 2026 through a combination of organizer-sourced data and proprietary predictive intelligence. Clients can upload their target account list and identify outreach opportunities in advance of the event.
The enriched attendee list includes first and last names, job titles, company names, company websites, city, state, country, LinkedIn profiles, verified email addresses, and phone numbers when available. This allows for deeper segmentation, more personal engagement, and a higher chance of interaction at the event.
Where Is MLK Ski Weekend 2026?
The event will be held at Blue Mountain Ski Resort in The Blue Mountains, Ontario, Canada.
When Is MLK Ski Weekend 2026?
MLK Ski Weekend 2026 is scheduled for January 16–20, 2026.
What Type Of Event Is MLK Ski Weekend 2026?
MLK Ski Weekend is a hybrid business and lifestyle event focused on networking, cultural celebration, and professional development. It offers attendees a mix of informal collaboration spaces, brand activations, keynote experiences, themed parties, and live entertainment, all within a structured event attended by senior decision-makers from across industries.
How Many People Attend MLK Ski Weekend 2026?
MLK Ski Weekend 2026 is expected to draw more than 3,000 attendees from across North America. The audience includes a high concentration of directors, VPs, and executives in marketing, partnerships, tech, and people functions, representing consumer brands, nonprofits, agencies, startups, and enterprise companies.
