Maximize Your Impact at MIDO 2026
MIDO 2026, taking place January 31 at Fiera Milano in Milan, Lombardia, is one of the most influential trade events in the global eyewear industry. Known for connecting the entire optical supply chain, it brings together leaders from design, manufacturing, distribution, and retail across more than 160 countries. This event is where decisions are made around product sourcing, frame innovation, licensing deals, and international expansion.
Attendees include high-level executives from leading optical brands, eyewear retailers, wholesalers, and distributors, many of whom are actively evaluating supplier relationships and solidifying budgets for the upcoming buying season. These participants shape product assortments and purchasing strategies across global markets and are often the final word on procurement, private label partnerships, and technological upgrades.
MIDO is also a strategic point for demand generation in the eyewear space. The enriched attendee list from Vendelux allows sales and partnership teams to reach decision-makers early, understand their geographic focus, and position offerings aligned with their channel needs. Early outreach ensures you connect before competitors and create intent-based meetings that lead to longer-term business engagements.
How Sales, Marketing and Revops Teams Can Use This Attendee List
MIDO attendees represent a specialized yet diverse range of professional roles, from regional buying managers to C-level leaders within global eyewear brands and retail groups. The enriched attendee list enables revenue teams to segment contacts by company type—whether luxury optical retailers, disruptive DTC eyewear brands, multinational distributors, or raw material suppliers.
Personalized messaging can be aligned with their strategic business cycles, including house brand development, private label sourcing, or point-of-sale upgrades. Marketing teams can use attendee data to identify key retail chains evaluating new inventory, while sales teams can schedule meetings ahead of the show with verified budget owners or category leads involved in vendor approvals.
This data also supports real-time lead qualification during the event. As you connect onsite, use the enriched conference attendee list to prioritize interactions with high-value contacts. Post-event, you can follow up with messaging anchored in the specific business interests and brand strategies of each contact, helping extend conversations into structured partnerships. For teams wondering how to get more meetings or convert early interest into long-term engagements, the visibility into conference attendees offers a clear advantage.
Timing Is Everything
MIDO 2026 takes place on January 31, 2026. This timing makes it a critical window for sales and marketing teams aiming to secure their place in retail assortments for the year ahead. Early outreach—starting several months before the show—can significantly boost engagement rates by connecting with buyers while their plans are still in development.
Using the enriched attendee list, your team can identify key contacts by title, company, or geography and align outreach strategies to their forecasted priorities. Booking meetings ahead of the event not only increases your chances of securing time with in-demand executives but also helps drive more actionable discussions on-site. Vendelux gives your team early access so you can enter MIDO with meetings confirmed and an outreach plan anchored to attendee signals.
What’s Included in the MIDO 2026 Attendee List?
Vendelux provides visibility into executives expected to attend MIDO 2026 through a combination of organizer-supplied information and predictive intelligence. Clients have the option to upload lists of target accounts in order to find matches within the full attendee database.
The enriched attendee list includes first and last name, job title, company name, company website, physical location by city, state, and country, LinkedIn profile, verified email address, and phone number where available.
Where Is MIDO 2026?
The event will take place at Fiera Milano in Milan, Lombardia, Italy.
When Is MIDO 2026?
MIDO 2026 is scheduled for January 31, 2026.
What Type of Event Is MIDO 2026?
MIDO is one of the largest international trade shows for the eyewear and optical industry. It features product showcases, keynote presentations, technical panels, and large-scale networking opportunities. Professionals from across the value chain attend to explore new materials, design trends, technological innovation, and commercial partnerships.
How Many People Attend MIDO 2026?
MIDO 2026 is expected to attract more than 20,000 attendees from over 160 countries. The audience includes a diverse mix of senior executives, procurement leaders, marketing directors, and buyers from optical manufacturing, retail, and global distribution sectors.
