Maximize Your Impact At MERS Annual Conference 2025
MERS Annual Conference 2025, taking place October 16 at Grand Traverse Resort and Spa in Acme, Michigan, brings together municipal and government leaders navigating the financial and operational decisions that shape retirement and benefit systems across Michigan. This event consistently attracts decision-makers from public institutions including city managers, finance directors, human resources executives, and benefit plan administrators responsible for overseeing public pension systems and municipal budgets.
The conference offers a rare opportunity to connect directly with senior professionals managing procurement, service evaluations, and vendor relationships at the city and county level. Attendees come with goals that include identifying new solutions, forming partnerships, and gaining practical insights on fiduciary responsibilities, legal compliance, and funding strategies. With Vendelux’s enriched attendee list, your team can engage early with verified contacts, understand each participant’s operational focus, and make informed decisions on who to prioritize for outreach, meetings, or follow-up campaigns.
How Sales, Marketing and Revops Teams Can Use This Attendee List
Sales and marketing teams targeting the public sector can use the MERS attendee list to precisely segment contacts by municipality size, department function, and seniority. Whether your product supports retirement planning, benefits administration, enterprise software, or financial consulting, Vendelux provides attendee data that helps prioritize outreach based on strategic alignment.
Use the enriched conference attendee list to identify key decision-makers—such as CFOs or benefits managers—who are actively exploring solutions for their teams. Early meeting booking is essential, particularly for government-related events where budget timelines and fiscal responsibilities are well-defined ahead of the calendar year. The list allows teams to personalize communication by aligning outreach with the specific goals and responsibilities of the attendee’s role and organization.
Post-event, the attendee data supports meaningful follow-up, whether through tailored content outlining how your services align with municipal objectives or re-engagement campaigns tied to compliance or annual planning cycles. Knowing exactly who attended and where they sit in the decision chain can increase your chances of converting conference attendees into long-term public sector clients.
Timing Is Everything
MERS Annual Conference 2025 is scheduled for October 16, 2025. With many attendees operating under structured procurement calendars, timing outreach ahead of the event can significantly impact success rates. Vendelux provides early access to the enriched attendee list, giving your team a head start to reach out in Q3—when planning conversations and vendor evaluations begin for the following fiscal year.
Strategically, this allows sales and partnerships teams to schedule meetings well before the event, position themselves within informational sessions or panels, and show up already aligned with attendee goals. With the right timeline and insight in place, outreach efforts can drive meeting volume, identify partnership pathways, and increase relevance on-site.
What’s Included In The MERS Annual Conference 2025 Attendee List?
Vendelux provides visibility into executives expected to attend MERS Annual Conference 2025 using a combination of organizer-supplied registered attendee data and proprietary predictive insights. Teams can upload their strategic account list to instantly identify overlaps with expected attendees.
The enriched attendee list includes first and last names, job titles, company names, company websites, geographical details such as city, state, and country, LinkedIn profiles, verified email addresses, and phone numbers when available. This data equips teams for targeted outreach and strategic planning before, during, and after the event.
Where Is MERS Annual Conference 2025?
The event will be held at Grand Traverse Resort and Spa in Acme, Michigan, United States.
When Is MERS Annual Conference 2025?
MERS Annual Conference 2025 is scheduled for October 16, 2025.
What Type Of Event Is MERS Annual Conference 2025?
MERS Annual Conference is a leading event in the municipal and public pension space. It focuses on retirement planning, benefit system management, and administrative leadership. The one-day conference features keynote sessions from state officials, financial experts, and legal advisors, along with breakout panels and networking designed for public sector executives.
How Many People Attend MERS Annual Conference 2025?
The conference typically attracts over 800 attendees from across Michigan, including senior municipal decision-makers such as city managers, HR leads, finance directors, and benefit plan administrators. The audience is primarily composed of professionals responsible for overseeing public retirement assets, managing benefit programs, and ensuring regulatory compliance.
