Maximize Your Impact at MAPIC Italy 2026
MAPIC Italy 2026, taking place May 27 at Fiera Milano in Milan, brings together decision-makers shaping the future of retail, real estate, and urban development across Italy and broader European markets. This one-day event is focused, efficient, and highly strategic—bringing a who’s who of retail property developers, investors, brands, and digital enablers together to initiate high-value commercial partnerships and portfolio expansions.
Attendees include c-level executives, real estate directors, heads of expansion, and innovation leads from both established retail chains and emerging digital-first brands. From proptech solutions to bricks-and-mortar growth strategies, the conversations are focused and commercially driven. Attendees often arrive with clear budgets to allocate across tech providers, space management solutions, and brand franchise operations.
MAPIC Italy is where shortlists are finalized, introductions become contracts, and new market entries are launched. With Vendelux’s enriched attendee list, sales and marketing teams can identify the right contacts early, understand how they’re allocating budgets, and initiate personalized outreach aligned to the event’s business focus.
How Sales, Marketing and Revops Teams Can Use This Attendee List
Retail and development leaders at MAPIC Italy come prepared to evaluate suppliers and strike strategic agreements with partners who can help them grow footprints and optimize assets. The enriched conference attendee list helps commercial teams filter key contacts by ownership role, real estate focus, and investment strategy.
By using attendee data, teams can segment contacts by retail category, expansion model, or investor type. Outreach can be customized based on development plans, whether targeting domestic chains seeking multi-site growth or international firms entering Italy. Knowing who manages budgets means revenue teams can book meetings with hands-on decision-makers before the event even begins.
On-site, the data supports meaningful interactions that go beyond surface-level networking. Post-event, the enriched profiles inform relevant re-engagement based on location interests, development timelines, or partnership goals. For those focused on how to get more meetings, Vendelux’s attendee intelligence delivers not just names, but context that supports high-conversion outreach across pre-, during-, and post-event stages.
Timing Is Everything
MAPIC Italy 2026 takes place on May 27, 2026. With over a year to prepare, teams that begin building strategic conversations now will have a major advantage over last-minute outreach. Decision-makers attending MAPIC Italy often review solutions ahead of the show and schedule site demos or exploratory meetings onsite.
Using Vendelux’s enriched attendee list, sales and marketing teams can start early by identifying the prospects most aligned with their business goals. From uncovering development directors at fast-scaling brands to pinpointing retail real estate leaders running regional expansion programs, early access to attendee data helps ensure outreach is on target and appointment calendars are full long before Milan.
What’s Included In The MAPIC Italy 2026 Attendee List?
Vendelux provides visibility into the executives expected at MAPIC Italy 2026 through a combination of organizer-provided information and predictive modeling. Teams can upload their own priority account lists to discover direct matches within the MAPIC Italy attendee universe.
The enriched list includes first and last names, job titles, company names, company websites, location details (city, state, country), LinkedIn profiles, verified email addresses, and phone numbers when available.
Where Is MAPIC Italy 2026?
The event will be held at Fiera Milano in Milan, Lombardia, Italy.
When Is MAPIC Italy 2026?
MAPIC Italy 2026 is scheduled for May 27, 2026.
What Type Of Event Is MAPIC Italy 2026?
MAPIC Italy is a focused B2B event offering a full day of strategic content, networking sessions, and exhibition opportunities for the retail property and commercial real estate sectors. The event includes panels, presentations, and business meetings centered on property development, retail expansion strategy, and investment in Italian and Southern European markets.
How Many People Attend MAPIC Italy 2026?
MAPIC Italy 2026 is expected to draw more than 2,000 senior executives from across retail, real estate, investment, urban development, and proptech. Attendees represent leading brands and property groups from over 35 countries, with a strong presence from c-level participants and senior decision-makers.
