Maximize Your Impact at ITB China 2026
ITB China 2026, scheduled for May 26–28 at the Shanghai World Expo and Exhibition Center, serves as a central meeting point for the global travel trade community looking to build strategic partnerships in the Chinese travel market. Focused exclusively on B2B travel and tourism, the event brings together decision-makers from travel agencies, destination marketing organizations, tour operators, and hospitality groups looking to source new products and solutions.
This is where supplier agreements get signed, technology showcases draw interest, and international brands position themselves for growth in Asia. Attendees include senior-level executives with decision-making authority over travel technology investments, distribution partnerships, and cooperative marketing budgets. The enriched attendee list offered through Vendelux gives teams visibility into which companies and leaders are attending, what markets they represent, and where their priorities lie—enabling outreach with context and precision before the event begins.
How Sales, Marketing and Revops Teams Can Use This Attendee List
ITB China attendees are focused on supplier quality, network expansion, and market entry strategies. With Vendelux’s enriched conference attendee list, go beyond generic outreach by using attendee data to tailor outreach by region, buyer type, and business need. Sales teams can segment by roles such as procurement leads, travel product managers, or partnership directors to prioritize high-fit opportunities.
Use early insights to connect with travel distribution executives looking to expand offerings or streamline supplier connections. Marketers can develop pre-event messaging that speaks to market-specific goals like outbound tour growth or tech adoption. Business development teams can use the attendee data to schedule meetings with buyers planning next fiscal year budgets and turn those initial conversations into year-round revenue. Whether you offer booking platforms, content solutions, or operational tech, connecting with the right conference attendees ahead of time improves meeting volume and deal speed.
Timing Is Everything
ITB China 2026 takes place from May 26 to May 28, 2026. With much of the agenda focused on supplier sourcing and strategic cooperation, it’s essential to begin outreach months in advance. Many travel buyers use the early part of the year to finalize their preferred vendor lists, making early engagement key to securing a spot in those conversations.
Vendelux makes it possible to align campaigns and meeting plans with attendee data well before the event. Analyze attendee profiles, create segmented outreach, and confirm meetings before calendars fill up. This early planning ensures your team arrives in Shanghai with set objectives and scheduled conversations, not cold outreach.
What’s Included In The ITB China 2026 Attendee List?
Vendelux provides visibility into executives expected to attend ITB China 2026 through a combination of organizer-supplied data and predictive technology. Users can upload their strategic account lists to identify overlaps with confirmed and expected attendees. The enriched attendee list contains first and last name, job title, company name, company website, location including city, state, and country, LinkedIn profile, verified email address, and phone number when available.
Where Is ITB China 2026?
ITB China 2026 will be held at the Shanghai World Expo and Exhibition Center in Shanghai, Shang Hai Shi, China.
When Is ITB China 2026?
ITB China 2026 is scheduled for May 26–28, 2026.
What Type Of Event Is ITB China 2026?
ITB China is a business-to-business travel trade conference focusing exclusively on the Chinese market. It includes exhibit halls, one-on-one appointments between buyers and sellers, strategy-driven panels, and business matchmaking opportunities for companies looking to expand their footprint in Asia’s largest source market for outbound travel.
How Many People Attend ITB China 2026?
ITB China 2026 is expected to attract over 800 buyers and exhibitors, with attendees representing more than 50 countries. The audience includes mid to senior-level professionals in travel distribution, marketing, procurement, and operations, many of whom hold budget authority or play a key role in vendor selections.
