Maximize Your Impact At ISM 2026
ISM 2026, scheduled for February 1–4 in Cologne, Germany, is the largest trade fair in the world dedicated to confectionery and snacks. Industry leaders, procurement heads, brand managers, and product developers from across the global food and beverage sector attend this event to scout product innovation, evaluate supplier capabilities, and shape sourcing strategies for the year ahead.
This event plays a vital role in vendor selection, contract negotiations, and new product pipeline planning in the fast-moving consumer goods space. Decision-makers at ISM are responsible for multi-national procurement budgets, private label partnerships, and supply chain integration across retail, e-commerce, and distribution channels. Having access to Vendelux’s enriched attendee list allows your team to identify high-impact contacts in advance, understand their market focus and vendor needs, and personalize your outreach around active sourcing decisions.
How Sales, Marketing and RevOps Teams Can Use This Attendee List
At a product-focused event like ISM 2026, sales and demand generation teams have a real opportunity to connect with purchasing managers, heads of R&D, and category buyers from global and regional retail groups, as well as private label and foodservice brands. The enriched conference attendee list lets your team segment contacts based on industry vertical, role in procurement or innovation, and company size.
By using the attendee data early, you can customize messaging based on sourcing priorities or regional expansion goals and set up focused conversations with verified decision-makers before they finalize supplier meetings. This increases your chances of getting more meetings booked prior to the show. During the event, face-to-face conversations can be tracked and reinforced post-event with relevant follow-ups tied to specific product demos or partnership discussions, helping convert interest into real supplier relationships.
Timing Is Everything
ISM 2026 takes place February 1–4, 2026. With the entire global sweets and snacks ecosystem gathering in one location, planning early is essential. Vendelux enables your team to identify priority attendees well before travel confirmation or event check-in.
Once the attendee list is available, sales and marketing can launch targeted campaigns based on product category, procurement cycle, or innovation focus. Early outreach can help secure meetings with senior buyers whose calendars will be tightly scheduled. Aligning your marketing calendar and contact strategy with the attendee list ensures you’re positioned for meaningful meetings and stronger post-event engagement.
What’s Included In The ISM 2026 Attendee List?
Vendelux provides visibility into executives expected to attend ISM 2026 through a combination of organizer-sourced data and predictive insights. Clients can upload a list of strategic accounts to identify attendee matches and prioritize engagement based on account value and role relevance.
The enriched list includes first and last name, job title, company name, company website, location (city, state, country), LinkedIn profile, verified email addresses, and phone numbers, when available.
Where Is ISM 2026?
The event will take place in Cologne, Nordrhein-Westfalen, Germany. Final venue details are still to be announced.
When Is ISM 2026?
ISM 2026 is scheduled for February 1–4, 2026.
What Type Of Event Is ISM 2026?
ISM is an international exhibition focused on the confectionery and snack industry. It combines product showcases with B2B networking, live demonstrations, and expert-led panels. The event attracts professionals involved in procurement, product innovation, packaging, and brand expansion in both retail and wholesale markets.
How Many People Attend ISM 2026?
ISM typically draws over 25,000 attendees representing more than 140 countries. Participants range from senior executives and regional buyers to product managers and retail distributors, representing a mix of multinational food brands, startup producers, and global sourcing firms.
