Maximize Your Impact at IMM North America 2026
IMM North America 2026, scheduled for January 21, will be hosted at the Javits Center in New York City and is one of the top trade-focused events for the travel and tourism industry. This is where decision-makers from global tourism boards, destinations, travel brands, and PR agencies meet top-tier media, journalists, and influencers in one-on-one appointments designed to shape editorial coverage and travel narratives in the year ahead.
The event is highly influential for teams looking to drive brand visibility, partner with major media outlets, and generate demand through paid and earned channels. Executives responsible for destination marketing, media relations, and partnership budgets are on-site, and conversations at IMM often lead to formal media collaborations, campaign activations, and market launches. With Vendelux’s enriched attendee list, sales and marketing teams can identify who is attending by role, organization type, and buying influence—allowing for direct engagement with the individuals planning campaigns or allocating spend.
Early outreach positions your team for meaningful visibility before attendees’ calendars are full. Use the attendee insights to align your messaging with their objectives and improve your chances of transforming brief conversations into long-term business relationships.
How Sales, Marketing and Revops Teams Can Use This Attendee List
IMM attendees include media decision-makers, destination marketers, PR agency directors, and tourism executives with an active interest in forming content and promotional partnerships. The Vendelux enriched conference attendee list enables your team to act with confidence and clarity.
Segment attendee data by company type—such as destination marketing organizations, travel press, media groups, or tour operators—to better understand their priorities. Use job titles and LinkedIn profiles to personalize outreach, making a clear connection between your offering and the attendee’s role in the buying process. Reach out in advance to those with budget authority to secure valuable face time during their tightly scheduled day of meetings. Consider setting up private conversations outside of the appointment structure to maximize your exposure.
Post-event, your team can analyze which conference attendees matched your ideal profiles and follow up with messaging that reflects the conversations you had or the priorities you identified from the list. If you’re wondering how to get more meetings or how to make each one more productive, the enriched attendee list gives your team the visibility and data it needs to lead with purpose.
Timing Is Everything
IMM North America 2026 takes place on January 21, 2026. With only one day of scheduled appointments, outreach and preparation must happen well in advance. The earlier you act, the greater your chances of securing meaningful discussions with high-value media contacts and brand representatives.
By using Vendelux, your team can access attendee data before the event to identify top targets, start outreach in Q4 2025, and tailor conversations based on the attendee’s role, budget cycle, or editorial calendar. Booking meetings early ensures your team isn’t left reacting in real-time and instead drives conversations that extend beyond the Javits Center.
What’s Included in the IMM North America 2026 Attendee List?
Vendelux provides visibility into executives expected to attend IMM North America 2026 through a combination of organizer-provided data and predictive insights. Clients can upload a list of target accounts to identify matches within the attendee list.
The enriched list contains first and last name, job title, company name, company website, location (city, state, country), LinkedIn profile, verified email addresses, and phone numbers when available.
Where Is IMM North America 2026?
The event will be held at the Javits Center in New York, New York, United States.
When Is IMM North America 2026?
IMM North America 2026 is scheduled for January 21, 2026.
What Type of Event Is IMM North America 2026?
IMM North America is a one-day B2B travel media networking event. It features pre-scheduled meetings between destination representatives and media professionals, supported by networking sessions and relationship-building with editors, content creators, and influencers from across North America.
How Many People Attend IMM North America 2026?
The event hosts approximately 600 attendees, including representatives from over 150 travel brands and more than 300 North American media professionals. The audience includes senior PR managers, media directors, senior editors, and digital creators focused on travel storytelling and branded content.
