Maximize Your Impact At IBA Marketing Directors Forum Summer 2026
The IBA Marketing Directors Forum Summer 2026, taking place June 30 at the IBA Center in Indianapolis, is a one-day gathering of leading marketing executives across the banking and financial services sector. This forum is a key touchpoint for senior marketing decision-makers who drive brand strategy, customer engagement, and innovation in regional and community banking.
Marketing leaders attending are responsible for evaluating vendor relationships, allocating budgets for MarTech platforms, and shaping digital transformation programs. It’s a highly targeted setting where conversations around marketing automation, campaign ROI, product messaging, and customer data strategies happen at decision-making levels.
The selective nature of this forum offers qualified go-to-market teams early visibility into the right contacts. With Vendelux’s enriched attendee list, companies can match strategic accounts to confirmed attendees and prioritize high-value outreach. Starting early enables sales and partnerships teams to book direct meetings and build relevance with key buyers before the event begins.
How Sales, Marketing and Revops Teams Can Use This Attendee List
The IBA Marketing Directors Forum attracts senior-level marketing executives from financial institutions, regional banks, and credit unions. These professionals are focused on customer growth, digital engagement, and vendor evaluations. With the enriched conference attendee list from Vendelux, sales and marketing teams can segment attendees by organization type and seniority to align outreach with institutional priorities.
This level of detail helps teams craft messaging specific to banking challenges such as regulatory constraints, personalization at scale, or cross-sell strategies. Verified contact data allows for earlier outreach to directors and CMOs responsible for yearly tech and service budgets. By securing time on their calendars ahead of the forum, teams can get more meetings and show up with context.
After the event, the attendee data supports follow-up tailored to each institution’s marketing agenda. Whether the event sparked interest in CRM tools, content production partners, or campaign measurement platforms, your team can reconnect on their terms—turning forum conversations into longer-term business.
Timing Is Everything
IBA Marketing Directors Forum Summer 2026 takes place on June 30. Since this is a compact, highly focused event, most attendees arrive with intent and limited availability. Starting outreach early increases meeting conversion and ensures relevance in touchpoints.
Vendelux enables teams to identify which strategic contacts are attending well before the forum begins. That means campaigns, sales sequences, and content can be scheduled around attendee insights. Marketing and Revops teams can work together to ensure timing aligns with institutional buying cycles and team availability.
What’s Included In The IBA Marketing Directors Forum Summer 2026 Attendee List?
Vendelux provides visibility into executives expected to attend through a combination of organizer-sourced data and predictive intelligence. Users can upload a custom list of target accounts to identify overlaps within the event attendee database.
The enriched attendee list includes fields such as first and last name, job title, company name, company website, location including city, state, and country, LinkedIn profile, verified email address, and phone numbers when available.
Where Is IBA Marketing Directors Forum Summer 2026?
The event will take place at the IBA Center in Indianapolis, Indiana, United States.
When Is IBA Marketing Directors Forum Summer 2026?
The event is scheduled for June 30, 2026.
What Type Of Event Is IBA Marketing Directors Forum Summer 2026?
IBA Marketing Directors Forum Summer 2026 is a senior-level gathering focused on marketing strategy within financial institutions. The event features a mix of keynote presentations, panel discussions, peer-to-peer learning, and networking opportunities designed for marketing professionals in banking.
How Many People Attend IBA Marketing Directors Forum Summer 2026?
Attendance is expected to include approximately 150 to 250 marketing leaders from banks and financial institutions across the United States. The audience primarily consists of executive-level roles such as CMOs, VPs of Marketing, and Marketing Directors tasked with strategic planning and vendor evaluations.
