Maximize Your Impact At Horeca Professional Expo 2026
Horeca Professional Expo 2026 is one of the most influential events in the hospitality, food service, and catering industry across Southern Europe. Taking place at IFEMA Feria de Madrid, the expo is a key meeting point for senior decision-makers including hoteliers, restaurant owners, chefs, purchasing managers, and F&B directors. These professionals attend with clear goals: to evaluate technology upgrades, source suppliers, improve sustainability practices, and discover food trends shaping consumer demand.
With thousands of companies attending to make purchasing decisions for 2026 and beyond, the event represents a high-value opportunity for B2B vendors to connect with active buyers. Procurement budgets are set or finalized during this period. That makes early outreach and context-aware engagement essential for teams looking to win new accounts or grow existing business.
The enriched Horeca Professional Expo 2026 attendee list gives teams the insight to act early—seeing which buyers will be on-site, what companies they represent, and what sectors they influence. This visibility allows growth teams to initiate relevant conversations, position their offer in line with attendee priorities, and ensure they connect with the right stakeholders ahead of the event.
How Sales, Marketing and Revops Teams Can Use This Attendee List
Hospitality decision-makers attend Horeca Professional Expo 2026 with operational goals and delegated authority for budgeting, procurement, and partnerships. Using the enriched attendee list from Vendelux, sales and marketing teams can segment contacts by hotel brand, restaurant chain, or food supplier type to align their messaging with current needs across the HORECA channel.
Outbound efforts can highlight how your platform, service, or product helps address core sector challenges like efficiency, guest experience, ESG compliance, or workforce management. Teams can use role-specific data to identify purchasers, operations executives, or tech implementers and prioritize early meeting outreach.
Those with long sales cycles can benefit from connecting pre-event, scheduling meetings on the show floor, then using post-event engagement to build enduring relationships. The attendee data also supports account-based campaigns by highlighting contacts from high-fit companies and enabling relevant follow-ups.
For teams focused on how to get more meetings and build traction within HORECA, the enriched conference attendee list provides a roadmap for high-efficiency outreach before doors open. With names, roles, verified emails, and intent signals, it turns conference attendees into qualified pipeline.
Timing Is Everything
Horeca Professional Expo 2026 will take place on February 16, 2026. February is a critical month for budget finalization and supplier planning in the hospitality space, making now—May 2025—the right time to begin engaging with attendees.
With the full list available early through Vendelux, go-to-market teams can map strategic targets, customize messaging, and pre-schedule face-to-face meetings. The earliest outreach efforts often earn the most attention—especially as calendars book quickly with executive stakeholders.
Aligning your approach now allows your team to enter Madrid with meetings confirmed, sales narratives refined, and context that speaks to each contact’s operational focus and decision window.
What’s Included In The Horeca Professional Expo 2026 Attendee List?
Vendelux provides visibility into executives expected to attend Horeca Professional Expo 2026 through a combination of organizer-sourced registration data and predictive signals. Companies can also upload their strategic account list to find attendee matches.
The enriched Horeca attendee list includes each contact’s full name, job title, company name, company website, city, state and country location, LinkedIn profile, verified email address, and phone number where available.
Where Is Horeca Professional Expo 2026?
The event will take place at IFEMA Feria de Madrid in Madrid, Comunidad de Madrid, Spain.
When Is Horeca Professional Expo 2026?
Horeca Professional Expo 2026 is scheduled for February 16, 2026.
What Type Of Event Is Horeca Professional Expo 2026?
Horeca Professional Expo is a leading trade show for the hospitality, restaurant, and catering industries. The event features exhibitions, innovation zones, live product demos, keynotes, panels, and networking sessions designed for executives and operators responsible for guest experience, service delivery, procurement, and operations strategy.
How Many People Attend Horeca Professional Expo 2026?
Horeca Professional Expo 2026 is expected to draw over 35,000 professionals from across Spain and Europe, with a strong concentration of decision-makers from hotel groups, restaurant chains, and hospitality tech providers. Attendee roles commonly include CEOs, general managers, purchasing directors, chefs, and innovation leads responsible for vendor evaluation and partnership decisions.
