Maximize Your Impact At Groundswell 2026
Groundswell 2026, taking place July 1–2 at Lannock Farm in Hertfordshire, England, brings together a high-value community of farm owners, agriculture executives, sustainability experts, and agtech innovators. This is not a general-interest trade show—it’s a focused forum for decision-makers actively evaluating land management strategies, regenerative systems, and new technologies to increase farm productivity and environmental impact.
With climate-smart agriculture rising as a strategic priority in the UK and Europe, attendees come to Groundswell ready to discuss supplier selection, pilot programs, and long-term investment across both organic and conventional operations. The event attracts C-level leaders, sustainability directors, agronomists, and procurement leads from across the farming and agri-food value chain. Early outreach to confirmed attendees can lead directly to meetings with landowners, buyers, and technical advisors responsible for deploying budgets and selecting vendors for trials and partnerships.
Using the enriched attendee list from Vendelux ensures your team can spot key contacts ahead of time with insight into the types of farms, organizations, and solutions they represent. This intelligence puts your outreach in context and opens the door to more strategic, well-timed conversations on and off the field.
How Sales, Marketing and Revops Teams Can Use This Attendee List
The attendee data from Groundswell 2026 presents a valuable starting point for agriculture-focused vendors and partners looking to connect with serious buyers and ecosystem stakeholders. With Vendelux’s enriched conference attendee list, your team can pinpoint target contacts by farm operation size, sustainability focus, or organizational role.
Sales teams can use this information to schedule on-site meetings directly with farm managers and technical buyers responsible for product selection and implementation. Early visibility into LinkedIn profiles, email addresses, and verified roles makes it easier to propose relevant demonstrations or trials ahead of the show.
Marketing teams can segment the audience based on attendee type—organic farmers, agronomists, equipment manufacturers, or policy influencers—and customize messaging to engage around shared values in regenerative agriculture. This approach helps drive more meetings and reduces time spent identifying qualified leads on-site.
Post-event, Revops teams can use the contact-level signals from the event to score leads, measure engagement, and prioritize follow-up with farm groups and organizations expressing project readiness. The enriched data supports meaningful relationships that align with budgets, seasons, and long-term planning cycles.
Timing Is Everything
Groundswell 2026 is scheduled for July 1–2, 2026. With strategic buyers attending from across the UK and EU, early outreach is essential to ensure your message reaches decision-makers in time to make their schedules.
Vendelux enables your team to begin engaging contacts well in advance of the event, prioritizing relationship building before conversations are diluted by on-site activity. Using the attendee list early allows your organization to align messaging with each contact’s specific area of focus, pitch timely use cases, and schedule meetings before calendar slots fill up.
Strong preparation heading into the event pays off in the form of deeper discussions, targeted networking, and higher conversion during and after the show.
What’s Included In The Groundswell 2026 Attendee List?
Vendelux provides visibility into the executives and attendees anticipated at Groundswell 2026 through direct organizer data and predictive modeling. Clients can upload their list of strategic accounts to discover exact matches attending this year.
The enriched attendee list includes first and last names, job titles, company names, company websites, geographic location (city, state, country), LinkedIn profiles, verified email addresses, and available phone numbers. This level of detail supports precise outreach, lead qualification, and contact-level segmentation for immediate and post-event value.
Where Is Groundswell 2026?
Groundswell 2026 will take place at Lannock Farm in Hertfordshire, England, United Kingdom.
When Is Groundswell 2026?
Groundswell 2026 is scheduled for July 1–2, 2026.
What Type Of Event Is Groundswell 2026?
Groundswell 2026 is a field-based agricultural event focused on regenerative farming, soil health, and system change in food production. It features practical demonstrations, technical panels, keynote sessions, and outdoor networking designed to connect landowners and experts shaping sustainable agriculture.
How Many People Attend Groundswell 2026?
Groundswell 2026 is expected to attract over 5,000 conference attendees from across the United Kingdom and Europe. The audience includes farm operators, agribusiness executives, researchers, consultants, and government stakeholders, with a strong representation of senior-level decision-makers and policy influencers.
