Maximize Your Impact At Fitur 2026
Fitur 2026, taking place January 21–25 at IFEMA Feria de Madrid, is one of the most influential events in the global travel and tourism sector. With attendees from over 130 countries representing national tourism boards, travel tech platforms, hotel groups, travel agencies, and transportation providers, this multi-day event is where partnerships and annual marketing decisions are often finalized.
Fitur brings together decision-makers from both public and private sectors, including C-level leaders, destination marketers, and heads of procurement who come with clear objectives to secure vendor relationships, evaluate new markets, and launch regional initiatives. It’s a prime setting to reach budget holders responsible for tourism development, experience design, hospitality technology, and operational logistics.
Access to Vendelux’s enriched attendee list gives commercial teams the advantage of understanding target accounts early, aligning conversations around destination growth, and building traction before the show begins. Strategic visibility ensures outreach is relevant, timely, and positioned to convert opportunity into contracts during the event.
How Sales, Marketing and Revops Teams Can Use This Attendee List
Fitur attendee engagement requires a regionally aware and results-focused strategy. The enriched conference attendee list from Vendelux lets your team segment by geography, sector, and seniority, helping you identify the right mix of tourism decision-makers, distribution partners, and buyer-side leads. Whether you’re offering smart booking tech, promotional tools, or B2B solutions for hospitality operators, this data points you directly to their needs.
Use the attendee data to align messaging with major market goals—recovery strategies, digital upgrades, and cross-border promotion. With verified contacts, your sales team can secure early meetings with budget owners and finalize proposals well ahead of on-site conversations. During the show, attendee intel supports fast recognition and more contextual outreach. Post-event, follow up with tourism-specific insights or destination metrics to stay relevant as plans move into execution stages.
The conference attendees at Fitur are planning real spend, and the enriched attendee list helps your team prioritize the right companies while increasing conversion during and after the event. Teams looking to get more meetings and close faster will find the attendee intelligence especially valuable.
Timing Is Everything
Fitur 2026 will take place from January 21 to 25, 2026. With more than 200,000 participants expected, proactive planning is essential. Vendelux helps teams engage early, identify shared initiatives, and align outreach with verified registrants weeks before the floor opens.
As many tourism contracts and destination collaborations are scoped during Fitur, advance engagement leads to better placement in decision-makers’ schedules. Use the attendee list now to prioritize outreach, tailor account-based messaging, and coordinate internal meetings. The earlier you start, the stronger your position when face-to-face time becomes limited.
What’s Included In The Fitur 2026 Attendee List?
Vendelux provides visibility into executives expected to attend Fitur 2026 through a combination of organizer-provided data and predictive insights. Clients can upload a list of target accounts to identify matches within the attendee list. The enriched list contains first and last names, job titles, company names, company websites, city, state, and country location data, LinkedIn profile URLs, verified email addresses, and phone numbers when available.
Where Is Fitur 2026?
Fitur 2026 will be held at IFEMA Feria de Madrid in Madrid, Comunidad de Madrid, Spain.
When Is Fitur 2026?
The event begins on January 21, 2026.
What Type Of Event Is Fitur 2026?
Fitur 2026 is an international trade show focused on travel and tourism. It brings together global tourism professionals for five days of business development. The event features dedicated pavilions by continent and sector, high-level panels, country presentations, B2B networking sessions, and product showcases from leading destinations and suppliers.
How Many People Attend Fitur 2026?
Fitur 2026 is expected to attract over 200,000 attendees from more than 130 countries. The audience includes senior executives in tourism, hospitality, infrastructure, and public policy, along with directors in marketing, procurement, innovation, and business development roles.
