Maximize Your Impact At Channel Excellence Awards 2026
Channel Excellence Awards 2026, taking place on January 22 at the GOP Variéte Theater in Munich, is a premier gathering for B2B channel leaders, vendor executives, and partner ecosystem stakeholders across Europe. Recognized as a key event in the channel business calendar, it’s where strategic relationships are strengthened, vendor-partner programs are evaluated, and high-value recognition is awarded to top-performing channel players. Attendees include senior decision-makers from leading technology providers, systems integrators, VARs, MSPs, and distributors.
This event is highly relevant for organizations that rely on indirect sales and partner-led growth. Budget allocation discussions and co-marketing efforts are often formalized here, making it critical to get in front of the right people early. Sales, marketing, and channel development professionals can tap into Vendelux’s enriched attendee list to identify executives evaluating new alliances, support tools, or incentives—and reach out before competitors do. The real advantage lies in understanding who will be attending and aligning outreach around channel program goals and Q1–Q2 priorities.
How Sales, Marketing and Revops Teams Can Use This Attendee List
The Channel Excellence Awards attracts a focused audience of channel strategy leads, regional sales VPs, partner program architects, and vendor-facing marketing heads. This makes the enriched attendee list an actionable asset for teams looking to sharpen their GTM strategy and secure channel growth opportunities faster.
Start by sorting contacts based on role and partner type—whether you’re targeting global vendors, certified partners, or emerging providers. Customize messaging according to what they’re likely focused on in Q1, such as enablement tools, incentives, channel tech platforms, or performance analytics. Scheduling meetings ahead of the event with senior-level attendees increases the likelihood of locking in budget-aligned conversations.
Use on-site interactions to validate interest, then follow up with account-specific use cases or proposals that address their event takeaways. The conference attendee list is your key to identifying high-priority accounts, personalizing outreach, and knowing how to get more meetings that move beyond surface-level networking.
Timing Is Everything
Channel Excellence Awards 2026 is scheduled for January 22, 2026. Given the strategic nature of channel planning early in the year, outreach ahead of the event can directly influence FY26 roadmaps and budget planning.
Using Vendelux, your team can get an early look at attendee profiles to set up high-quality engagements before the event. Q4 is the ideal time to begin outreach, as many participants begin shortlisting partners and solutions going into the new year. Align your outreach strategy with the enriched attendee list to ensure your message resonates with the right decision-makers at the right time.
What’s Included In The Channel Excellence Awards 2026 Attendee List?
Vendelux provides visibility into executives expected to attend Channel Excellence Awards 2026 through a combination of organizer-provided data and predictive insights. Clients can upload a list of target accounts to identify matches within the attendee list.
The enriched data includes first and last name, job title, company name, company website, location (city, state, and country), LinkedIn profile, verified email addresses, and phone numbers when available.
Where Is Channel Excellence Awards 2026?
The event will be held at the GOP Variéte Theater in Munich, Bayern, Germany.
When Is Channel Excellence Awards 2026?
Channel Excellence Awards 2026 is scheduled for January 22, 2026.
What Type Of Event Is Channel Excellence Awards 2026?
Channel Excellence Awards 2026 is a business-to-business event focused on partner ecosystems, vendor growth, and strategic channel development. It features an exclusive awards ceremony, industry recognition, and key networking sessions for senior leaders working in partnership channels, distribution, and indirect sales.
How Many People Attend Channel Excellence Awards 2026?
The event typically draws several hundred attendees from across Europe, with a strong concentration of senior-level professionals in channel sales, marketing leadership, business development, and partner program management.
