Maximize Your Impact At BTA Winter Summit 2026
BTA Winter Summit 2026, scheduled for January 7 at the Hard Rock Hotel Los Cabos in Cabo San Lucas, brings together the top-tier executives and decision-makers from the business technology industry for one focused and high-value event. Known for its curated guest list and exclusive access, the summit caters to executives who hold purchasing power and shape the next phase of IT and business solutions within their organizations.
Attendees typically include channel sales leaders, solution providers, managed service providers, and senior-level IT buyers evaluating strategic tools and partnerships heading into the new fiscal cycle. This setting creates real opportunities to connect with vetted professionals who are actively involved in selecting vendors and allocating budgets. Strategic outreach before the event can help book early discussions, allowing teams to enter the summit with clear business conversations already in progress. Using the Vendelux enriched attendee list, go beyond titles to understand goals, company context, and connection points that make your outreach effective and timely.
How Sales, Marketing and Revops Teams Can Use This Attendee List
Sales, marketing, and revenue operations teams can use the enriched conference attendee list to prioritize outreach by buyer profile, segmenting contacts based on industry, company size, or solution focus. At BTA Winter Summit, many attendees are responsible for technology decisions, partnerships, and vendor onboarding—making it crucial to identify roles with budget authority early.
Teams can use attendee data to align messaging with each company’s current pain points or projects and personalize communications to support specific initiatives. Use confirmed LinkedIn profiles and contact details to start connecting with top prospects ahead of the event and lock in on-site meetings with key stakeholders. After the summit, reconnect with relevant follow-ups tailored to conversations in Cabo, turning short engagements into longer-term pipeline opportunities. This is how to get more meetings and convert conference attendees into closed deals.
Timing Is Everything
BTA Winter Summit 2026 takes place on January 7, 2026. For sales and marketing teams looking to make an impact, early engagement is essential. Reaching out in the next 60 to 90 days ensures your message is seen before calendars fill up and priorities shift post-holiday.
Vendelux gives your team early access to the attendee list so you can activate outreach ahead of your competition. Use the time between now and January to refine targeting, create meeting cadences, and connect with verified participants most aligned to your offerings.
What’s Included In The BTA Winter Summit 2026 Attendee List?
Vendelux provides visibility into executives expected to attend BTA Winter Summit 2026 through a combination of organizer-shared information and predictive insights. Companies can upload their target account lists directly into the platform to discover matches within the attendee set.
The enriched list includes each attendee’s first and last name, job title, company name, company website, location (city, state, country), LinkedIn profile, verified email address, and phone number when available.
Where Is BTA Winter Summit 2026?
The event will be hosted at the Hard Rock Hotel Los Cabos in Cabo San Lucas, Baja California Sur, Mexico.
When Is BTA Winter Summit 2026?
BTA Winter Summit 2026 is scheduled for January 7, 2026.
What Type Of Event Is BTA Winter Summit 2026?
BTA Winter Summit 2026 is an executive-level business technology conference featuring peer-to-peer networking, strategic panel discussions, and educational sessions. The format centers around partnerships, vendor exploration, and planning discussions for IT and business service providers.
How Many People Attend BTA Winter Summit 2026?
BTA Winter Summit 2026 is expected to welcome a targeted audience of several hundred senior-level attendees from across North America. Participants typically include CEOs, CTOs, channel sales directors, and other key decision-makers focused on business technology and managed service solutions.
