Maximize Your Impact At Big Buyer 2025
Big Buyer 2025, taking place on November 26 at BolognaFiere in Bologna, Emilia-Romagna, Italy, is one of Europe’s most influential B2B sourcing events for the stationery, office, and school supply sectors. It draws key sourcing managers, private label buyers, distributors, and e-commerce decision-makers from across Europe, connecting them with manufacturers and solution providers looking to expand their reach in retail and wholesale networks.
For vendors targeting procurement leads and distribution heads, Big Buyer is a unique moment in the calendar. Many attendees arrive with the intent to evaluate supply chain partners for the following fiscal year, while others use the event to identify logistics and digital commerce solutions to support omnichannel delivery models. This is where annual purchasing decisions are discussed, packaging innovations are short-listed, and seasonal product lines are reviewed.
Using Vendelux’s enriched attendee list well in advance gives your team an edge. Instead of guessing who might attend, you’ll have confirmed visibility into decision-makers by role, company type, and strategic need. Armed with this data, teams can prioritize outreach to buyers with mid-to-senior responsibility across product development, merchandising, and business development—well before they walk the show floor.
How Sales, Marketing and Revops Teams Can Use This Attendee List
The Big Buyer 2025 attendee list enables commercial teams to activate targeted campaigns that speak directly to buyers’ procurement calendars. Sales teams can filter by retail chain vs. distributor, and focus efforts on individuals responsible for demand planning and partner sourcing. Knowing the purchasing cycle helps align outreach with budget reviews and RFP timelines.
Marketing leaders can use the enriched conference attendee list to build segmented nurture flows that reflect product category interests and supply chain trends relevant to each contact’s position and business type. Personalization is key to standing out in pre-event messaging.
For RevOps teams, matching attendee data against your CRM allows for better territory alignment and resource allocation. Teams can pre-book meetings with contacts who own budget decisions or influence sourcing strategies. Following the event, collected insights should inform post-show follow-up that continues the conversation around lead times, contract terms, or co-marketing potential.
Whether your goal is to get more meetings, book new distribution relationships, or re-engage dormant accounts, Vendelux’s data-driven visibility into conference attendees helps you move faster with more precision.
Timing Is Everything
Big Buyer 2025 takes place on November 26, 2025. Since many suppliers and procurement heads finalize their sourcing strategies by Q4, early engagement is essential.
Engaging contacts 60 to 90 days prior allows your team to initiate conversations when planning and budget discussions are active. Use Vendelux to identify who will be in attendance and align outreach to their upcoming purchasing milestones.
Getting on their calendar before the event lets you shift your booth visit from a cold interaction to a confirmed conversation. With many key accounts making vendor changes this time of year, early contact increases your chances of getting shortlisted.
What’s Included In The Big Buyer 2025 Attendee List?
Vendelux provides visibility into the professionals expected to attend Big Buyer 2025 by combining organizer data and predictive insights. Clients can upload their target account list to find strategic overlaps within the attendee pool.
The enriched attendee list includes first and last names, job titles, company names, company websites, geographic location (city, state, country), LinkedIn profiles, verified email addresses, and phone numbers when available.
Where Is Big Buyer 2025?
The event will be held at BolognaFiere in Bologna, Emilia-Romagna, Italy.
When Is Big Buyer 2025?
Big Buyer 2025 is scheduled for November 26, 2025.
What Type Of Event Is Big Buyer 2025?
Big Buyer 2025 is a trade-centric business event focused on the professional procurement of stationery, office products, school supplies, and complementary categories. The event features structured networking, curated B2B matchmaking, product showcase areas, and panels covering retail strategy, sustainability, and private label growth.
How Many People Attend Big Buyer 2025?
Big Buyer 2025 typically sees more than 5,000 attendees from across Europe, with a concentration of high-level purchasers, distribution executives, product category managers, and business development leaders. The audience includes professionals from wholesale groups, mass-market retailers, and digital platforms, many of whom are responsible for purchasing decisions and vendor sourcing.
