Maximize Your Impact At Anuga 2025
Anuga 2025, taking place October 4–8 at Cologne Fair in Germany, is one of the most influential events in the global food and beverage industry. Bringing together executives from across manufacturing, retail, distribution, and innovation, it serves as a major platform for evaluating new product categories, sourcing partnerships, and defining market entry strategies.
With over 200,000 professionals expected, including category buyers, R&D leads, food technologists, and decision-makers from major retailers and importers, the business potential runs deep. Decisions around budget allocation, private label development, ingredient sourcing, and logistics partnerships are often finalized on-site. Using the Vendelux enriched attendee list, your team can identify decision-making influencers in advance—accounting for job function, geographic scope, and purchasing authority.
Outreach before the event allows your message to rise above the crowd. When you connect early, you position your team for higher-value meetings and stronger follow-through at one of the most commercially impactful expos in the food industry calendar.
How Sales, Marketing and Revops Teams Can Use This Attendee List
Anuga draws key stakeholders from the entire food and beverage supply chain, making personalized outreach essential. Use Vendelux’s enriched attendee list to segment contacts by procurement responsibility, distributor networks, or category focus, whether dairy, meat, confectionery, or plant-based foods.
Marketing teams can customize outreach to address regional expansion plans, innovation priorities, and sourcing challenges. Sales teams benefit from direct access to verified buyer profiles to schedule in-person meetings or plant the seeds for longer strategic conversations. Whether you’re targeting retailers, distributors, co-manufacturers, or packaging providers, aligning prospect messaging around their goals ensures relevance.
Use this enhanced contact data before the show to get more meetings with key conference attendees. After the event, teams can follow up with content tied to specific booth conversations or interest areas. The enriched conference attendee list makes it easier to match interactions with long-term pipeline opportunities.
Timing Is Everything
Anuga 2025 will take place from October 4 to October 8, 2025. With the event just five months away, now is the time to start outbound campaigns and meeting scheduling. Attendees often finalize their agendas by late summer.
Using Vendelux, you can access and align with the attendee list early to ensure strategic prospects are identified and contacted well before they arrive in Cologne. This timing helps drive better show-floor engagement and increases the likelihood of deal progression after the event ends.
What’s Included In The Anuga 2025 Attendee List?
Vendelux provides visibility into Anuga 2025 attendees using data received from organizers and predictive modeling. Clients can upload a list of target accounts to identify overlaps with confirmed or likely attendees.
The enriched list includes first and last names, job titles, company affiliations, company websites, city, state, and country, LinkedIn profiles, verified email addresses, and where available, phone numbers. This level of access helps customer-facing teams engage in personalized, account-specific outreach before and after the show.
Where Is Anuga 2025?
Anuga 2025 will be held at Cologne Fair in Cologne, Nordrhein-Westfalen, Germany.
When Is Anuga 2025?
Anuga 2025 is scheduled for October 4–8, 2025.
What Type Of Event Is Anuga 2025?
Anuga 2025 is a global trade fair for the food and beverage sector, focused on product innovation, supply chain partnerships, and category expansion. The event features a mix of exhibition halls, curated showcases, panel discussions, and networking opportunities for retailers, manufacturers, and industry analysts.
How Many People Attend Anuga 2025?
Anuga is expected to host over 200,000 professional attendees from more than 190 countries. The audience includes senior buyers, C-level executives, procurement managers, innovation leads, and category specialists across retail, manufacturing, and foodservice distribution.
