Maximize Your Impact at AMA Symposium for the Marketing of HigherEducation 2025
Designed exclusively for higher education marketing professionals, the AMA Symposium for the Marketing of HigherEducation 2025 is one of the most strategic gatherings in the academic sector. Scheduled for November 9–12, 2025, at the Gaylord National Resort & Convention Center in National Harbor, Maryland, this event attracts university CMOs, enrollment leaders, communications directors, and digital strategists. These attendees regularly shape decisions that impact institutional branding, student recruitment strategies, and technology investments for the year ahead.
This symposium is known for advancing conversations around brand identity, enrollment growth, content strategy, and the evolving expectations of students and stakeholders. Leaders who attend are responsible for large marketing budgets and frequently collaborate with agencies, martech platforms, CRM providers, and analytics partners to strengthen their institutional reach. Early outreach to attendees backed by rich profile data allows business development teams to align offerings with their strategic initiatives and get into valuable decision-making conversations before the conference even begins.
How Sales, Marketing and Revops Teams Can Use This Attendee List
The enriched attendee list from Vendelux offers significant value for teams that sell into the higher education space. Whether you’re offering CRM platforms, analytics tools, content management systems, or strategic marketing services, advanced access to this data helps target high-value prospects well before the doors open.
Sales teams can segment attendees based on organizational type—public universities, private colleges, community colleges—and role seniority to prioritize outreach. Use attendee data to craft messaging that speaks directly to common priorities such as increasing enrollment, managing brand perception, or improving digital campaigns. The list identifies key marketing budget owners, allowing teams to schedule meetings in advance with those who are actively evaluating partnerships for the next enrollment cycle.
During the event, use insights from the enriched list to engage in conversations that reflect the prospect’s institutional goals and tech stack. After the event, follow-ups can reference shared panel discussions or strategic themes, increasing the chances of building lasting partnerships. With the right attendee intelligence, your team can create more meetings, drive higher conversion rates, and increase brand visibility in a space that values targeted, mission-aligned engagement.
Timing Is Everything
The AMA Symposium for the Marketing of HigherEducation 2025 is happening November 9–12, 2025. For teams selling into the education sector, early engagement is critical—especially with annual planning and technology evaluations peaking in Q4. By accessing the enriched attendee list from Vendelux ahead of schedule, marketing and sales teams can identify key institutions, align internal outreach plans, and secure time on the calendars of decision-makers.
The attendee list unlocks weeks of lead time to customize outreach based on institutional goals, helping your team show up better prepared and more connected. With engagement starting well before attendees travel to National Harbor, vendors secure a stronger presence during the limited event days.
What’s Included In the AMA Symposium for the Marketing of HigherEducation 2025 Attendee List?
Vendelux provides visibility into who will be attending the AMA Symposium for the Marketing of HigherEducation 2025 through a combination of verified event organizer data and predictive insights. Clients can upload a list of current or target accounts to see which ones appear in the attendee list, helping prioritize relationship-building and meeting scheduling.
The enriched list includes first and last name, job title, company name, company website, city, state, country, LinkedIn profile, verified email addresses, and phone numbers where available. This level of detail enables precise segmentation and timely outreach to the roles that matter most.
Where Is AMA Symposium for the Marketing of HigherEducation 2025?
The event will take place at the Gaylord National Resort & Convention Center in National Harbor, Maryland.
When Is AMA Symposium for the Marketing of HigherEducation 2025?
The AMA Symposium for the Marketing of HigherEducation 2025 is scheduled for November 9–12, 2025.
What Type Of Event Is AMA Symposium for the Marketing of HigherEducation 2025?
The AMA Symposium for the Marketing of HigherEducation 2025 is a premier industry event for marketing professionals in higher education. It features expert keynotes, dynamic panel discussions, and targeted networking sessions. The focus is on future-proofing academic institutions through innovations in brand strategy, student engagement, digital infrastructure, and market research.
How Many People Attend AMA Symposium for the Marketing of HigherEducation 2025?
The event is expected to attract over 1,000 marketing leaders from colleges and universities across the United States and internationally. Attendees typically include CMOs, VPs of marketing and communications, digital strategy directors, and decision-makers responsible for overseeing marketing budgets and enrollment strategies.
