Maximize Your Impact at Sports Licensing & Tailgate Show 2026
The Sports Licensing & Tailgate Show 2026, taking place on January 21 at the Los Angeles Convention Center, connects licensing professionals, major sports brands, retailers, and collegiate tailgate suppliers from across the country. This event brings together buyers and key stakeholders who define product selections, enter long-term supplier agreements, and shape annual merchandising strategies within the sports retail ecosystem.
It is a focal event for vendors aiming to gain placement in major national and regional retail chains, licensing agents looking to forge brand-category extensions, and sponsors evaluating go-to-market alignment. With thousands of retail buyers, licensing executives, and brand managers attending, decisions made onsite set the tone for the year ahead in sports merchandise. By analyzing the Vendelux enriched attendee list, your sales and marketing teams can strategically prioritize engagement with key decision-makers who control substantial product budgets and retail shelf space.
How Sales, Marketing and RevOps Teams Can Use This Attendee List
Marketing and growth teams targeting the sports retail sector can use the Sports Licensing & Tailgate Show 2026 attendee list to align their outreach with high-value brand and buyer personas. Segment attendee data by buyer type—ranging from pro sports to collegiate retailers—and identify licensing directors, category buyers, and merchandising VPs by role and geography.
With access to enriched profiles, teams can personalize outreach based on past licensing deals, upcoming seasonal purchasing windows, or current sales distribution strategies. Start booking discovery meetings with verified budget holders weeks before the show begins. Onsite, use the list to prioritize face-to-face conversations that align with retail integrations or co-branded partnerships.
After the event, leverage attendee insights for targeted follow-ups tied to launch timelines, line reviews, or retail planning sessions. Whether you’re representing apparel, equipment, or technology platforms, data-driven planning empowers your team to get more meetings and convert conversations into revenue-generating deals. The enriched conference attendee list provides clear visibility into conference attendees’ roles, responsibilities, and sourcing priorities.
Timing Is Everything
Sports Licensing & Tailgate Show 2026 will be held on January 21, 2026. The event’s single-day format packs significant commercial momentum into a short timeframe, so successful teams begin outreach months in advance.
Initiating contact early gives you a competitive advantage. Begin by identifying and reaching out to top-priority attendees using the enriched Vendelux list aligned to your customer profile. Use pre-show email cadences and warm introductions to schedule meetings with sourcing executives and buyer teams ahead of time. Aligning your go-to-market motion to attendee data allows your onsite presence to convert interest into structured sales conversations from day one.
What’s Included in the Sports Licensing & Tailgate Show 2026 Attendee List?
Vendelux provides insight into decision-makers expected to attend through a combination of organizer-supplied information and predictive data modeling. Teams can also upload a list of target accounts to run against the attendee list and flag matches for pre-event outreach and conversion.
The enriched attendee list includes first and last names, job titles, company names, company websites, city, state, country locations, LinkedIn profiles, verified email addresses, and phone numbers when available.
Where Is Sports Licensing & Tailgate Show 2026?
The event will take place at the Los Angeles Convention Center in Los Angeles, California, United States.
When Is Sports Licensing & Tailgate Show 2026?
The event is scheduled for January 21, 2026.
What Type of Event Is Sports Licensing & Tailgate Show 2026?
Sports Licensing & Tailgate Show 2026 is a business-focused trade show connecting licensors, retailers, and manufacturers in the sports merchandise and tailgating industries. The event features exhibitor showcases, retail buyer programs, and collaboration opportunities aimed at surfacing new products and licensing partnerships for the coming year.
How Many People Attend Sports Licensing & Tailgate Show 2026?
The show typically draws close to 4,000 attendees from across the United States and select international markets. The audience includes senior buyers from major retail chains, licensing executives from pro and college leagues, and product development leaders from consumer brands.
