Maximize Your Impact at Toy Fair 2026
Toy Fair 2026, set for January 20–22 at Olympia in London, is a critical event for businesses operating in the toy, game, and children’s product sectors. With attendance spanning retail buyers, global licensees, merchandising teams, product developers, marketing directors, and senior category leaders, the fair drives decisions that influence product stocking, licensing agreements, and seasonal merchandising strategies across Europe and beyond.
This event attracts buyers responsible for multi-million-pound purchasing decisions, making it a strategic moment for suppliers, licensors, and service providers to build pipeline and expand into new accounts. The Toy Fair is where brands gain shelf space before the holiday season, licensees finalize collaborations, and innovation teams seek trends for the upcoming product cycles. Early connection with attendees through Vendelux’s enriched list gives you the insight to align messages with active priorities and stand out before the floor opens.
How Sales, Marketing, and Revops Teams Can Use This Attendee List
The Toy Fair attendee list is a valuable asset for commercial teams targeting retail, licensing, and consumer products decision-makers. Sales can use the enriched conference attendee list to filter contacts by purchasing authority, product category, or store format, allowing teams to prioritize outreach based on business potential. Marketing can customize campaigns to segment interests such as STEM toys, collectibles, licensed entertainment products, or sustainable materials.
Book meetings directly with verified buyers and decision-makers before they finalize their schedules. Many attendees come with budget authority and defined objectives—making it important to lead with relevance and value. Post-event, engage with follow-ups specific to each contact’s interest, referencing in-person conversations, product demos, or category trends discussed. Vendelux enables teams to understand who the conference attendees are, how they influence purchasing, and what messaging will help get more meetings pre- and post-show.
Timing Is Everything
Toy Fair 2026 takes place from January 20–22, 2026. With most brands and retail buyers initiating purchasing discussions well before spring, early outreach creates opportunities to lock in meetings while calendar availability is still high. Using the Vendelux attendee data as early as Q3 2025 allows sales and marketing teams to connect with decision-makers while they are still evaluating new products, partners, and licensing opportunities.
Aligning your messaging to attendee profiles ahead of the event ensures your on-site presence supports existing conversations, not just cold introductions. Teams that leverage the enriched list early are more likely to secure time with key contacts before competitor outreach saturates their inboxes.
What’s Included in the Toy Fair 2026 Attendee List?
Vendelux provides visibility into executives expected to attend Toy Fair 2026 using organizer-sourced data and predictive modeling. Teams can upload target accounts to identify overlaps and opportunities within the attendee base. The enriched list includes first and last names, job titles, company names, company websites, location details (city, state, country), LinkedIn profiles, verified email addresses, and phone numbers when available.
Where Is Toy Fair 2026?
Toy Fair 2026 will take place at Olympia in London, England, United Kingdom.
When Is Toy Fair 2026?
The event will be held from January 20–22, 2026.
What Type of Event Is Toy Fair 2026?
Toy Fair 2026 is a B2B trade show focused on the toy, game, and children’s lifestyle product industries. The event features exhibits from global manufacturers and distributors, product showcases, licensing pavilions, and direct-access opportunities with high-level buyers and media platforms. It serves as the UK’s flagship event for companies bringing products to market and includes keynotes, trend forums, and formal networking zones.
How Many People Attend Toy Fair 2026?
Toy Fair 2026 is expected to draw more than 1,000 exhibitors and over 15,000 attendees from the UK, Europe, and across global markets. The audience includes senior buyers from major retailers, licensors, marketing executives, licensing agents, brand managers, and product development leads.
