Maximize Your Impact At BTME 2026
BTME 2026, taking place January 21–23 at the Harrogate Convention Centre in Harrogate, England, is one of Europe’s leading events for the turf management and golf course industries. Bringing together professionals from across sport turf, amenity turf, parks and recreation, and golf facility management, BTME serves as a critical forum for operational planning, innovation scouting, and supplier engagement.
Attendees include course managers, head grounds staff, sports facility directors, commercial landscapers, and municipal buyers with direct influence over purchasing decisions for equipment, services, and technology. These professionals are often preparing annual budgets, reviewing capital expenditure options, and exploring partnerships with trusted suppliers. Engaging early using Vendelux’s enriched attendee list allows companies to connect with senior decision-makers while their agendas and buying cycles are still forming.
How Sales, Marketing and Revops Teams Can Use This Attendee List
The BTME 2026 enriched attendee list offers an opportunity to get ahead of procurement timelines and product evaluations across turf management and large-scale facility operations. Sales and marketing teams can segment conference attendees by type of facility—golf course, stadium, or urban turf—and match messaging to industry-specific needs like irrigation controls, turf equipment, or sustainability compliance.
By identifying directors and high-level managers from municipal agencies and private firms alike, teams can personalize outreach based on region, regulatory focus, or scale. Using verified job roles and contact info, commercial teams can secure meetings in advance of the show and structure conversations around value delivery and long-term servicing. Post-conference, the data helps teams convert contact into contract by following up with relevant case studies or regional representatives. The enriched conference attendee list contains the context necessary to answer how to get more meetings, who controls spend, and when to act.
Timing Is Everything
BTME 2026 takes place January 21–23, 2026. With planning cycles for grounds and turf management typically initiated in Q4 and early Q1, outreach in mid-to-late 2025 will be the most impactful.
Using Vendelux’s enriched attendee data ahead of the event enables your team to align with purchasing windows and optimize time in Harrogate by pre-scheduling conversations with operational leaders. Early engagement also ensures your offering is considered while teams are gathering on-site to make vendor shortlists for 2026.
What’s Included In The BTME 2026 Attendee List?
Vendelux provides visibility into executives expected to attend BTME 2026 through a combination of organizer-provided data and predictive insights. Clients can upload a list of their target accounts to identify direct matches within the attendee list.
The enriched list includes first and last name, job title, company name, company website, location details including city, state, and country, LinkedIn profile, verified email addresses, and phone numbers when available.
Where Is BTME 2026?
The event will be held at the Harrogate Convention Centre in Harrogate, England, United Kingdom.
When Is BTME 2026?
BTME 2026 is scheduled for January 21–23, 2026.
What Type Of Event Is BTME 2026?
BTME 2026 is a leading trade conference and exhibition for professionals in the turf management, sport grounds, and golf facility industries. The event includes technical workshops, educational sessions, keynote presentations, and supplier exhibits. It provides strong in-person networking opportunities and operational planning conversations among industry professionals.
How Many People Attend BTME 2026?
BTME typically attracts more than 5,000 attendees from across the United Kingdom, Europe, and other international markets. The audience includes high-level facility managers, procurement officers, turf consultants, and sustainability leads, with the majority holding mid to senior-level titles across both public sector and private organizations.
