Maximize Your Impact At LAMMA Show 2026
LAMMA Show 2026, taking place on January 14 at the National Exhibition Centre in Birmingham, England, is one of the largest gatherings for the UK’s agricultural and machinery sectors. It brings together senior professionals from agribusinesses, equipment manufacturers, supply chain operators, and land-based service providers who attend to evaluate the next generation of farming machinery, precision technology, and sustainability solutions.
Business decisions at LAMMA aren’t just speculative—they are often operational and investment-based. Attendees arrive with active budgets, ready to make purchasing commitments or shortlist vendors for the upcoming season. With figures ranging from heads of procurement to farm directors and land managers, the event combines technical interest with high purchasing authority.
Using Vendelux’s enriched attendee data, you gain clarity on who is attending, what their role is, and how their organization fits into your target market. This provides your team with the intelligence to engage ahead of the show and move from casual introductions to relevant deals.
How Sales, Marketing and Revops Teams Can Use This Attendee List
For teams targeting the agriculture and heavy equipment industries, the LAMMA Show 2026 enriched attendee list is a valuable resource. It reveals which senior leaders from key sectors—such as large-scale farm enterprises, government programs, and equipment distribution networks—will be present.
Sales teams can identify buyers involved in operational field decisions, making it easier to schedule one-on-one meetings with those holding purchasing authority. Revops teams can use attendee data to segment by distributor vs end-user, allowing for more dynamic pre-show sequences and automated follow-up. Marketing teams can build campaigns using attendee titles and company characteristics that match your strategic priorities—whether focused on precision spraying systems, sustainable machinery, or agri-tech integrations.
With conference attendees confirmed ahead of time, your team can shift from reactive show-floor interactions to proactive relationship building. The enriched conference attendee list gives you what you need to understand account-level opportunities, craft tailored messaging, and get more meetings with decision-makers before the event starts.
Timing Is Everything
LAMMA Show 2026 is scheduled for January 14, 2026. With just under eight months to go, teams that begin outreach now will be well positioned to own conversations and drive deals on the show floor.
Conference calendars begin filling in Q3 2025. Use Vendelux to align your outreach with the names and functions of conference attendees well ahead of time. This gives you runway to refine strategy, tighten messaging, and book priority meetings before competitors even begin outreach.
Whether your goal is brand visibility, partner development, or direct sales, acting now gives you stronger ROI once the doors to the National Exhibition Centre open.
What’s Included In The LAMMA Show 2026 Attendee List?
Vendelux provides visibility into executives expected to attend LAMMA Show 2026 through a combination of organizer-supplied data and predictive insights. You can upload your target account list to detect matches within the event audience, focusing your efforts well in advance.
The enriched conference attendee list includes first and last name, job title, company name, company website, location (city, state, country), LinkedIn profile, verified email addresses, and available phone numbers. This level of data helps drive smart segmentation, pre-show engagement, and post-event follow-up tailored to outcomes.
Where Is LAMMA Show 2026?
LAMMA Show 2026 will be held at the National Exhibition Centre in Birmingham, England, United Kingdom.
When Is LAMMA Show 2026?
The event is scheduled for January 14, 2026.
What Type Of Event Is LAMMA Show 2026?
LAMMA Show 2026 is a B2B trade event focused on agricultural equipment, farming innovation, and land management technology. The event features new product showcases, expert-led panels, technical talks, and live machinery demonstrations. It serves professionals across the agriculture supply chain interested in evaluating and acquiring new tools, systems, and operational strategies.
How Many People Attend LAMMA Show 2026?
LAMMA typically attracts over 40,000 attendees from across the UK and Europe. The audience includes directors of farming operations, equipment dealers, agronomists, policymakers, and innovation leads—most of whom hold senior roles or direct influence in machinery purchasing and technology evaluations.
