Maximize Your Impact At The Merchandise Center January 2026
The Merchandise Center January 2026, taking place in Los Angeles from January 14–18, is a cornerstone event for manufacturers, distributors, and retailers in the general merchandise, apparel, and accessories space. This event brings together top decision-makers from across the retail supply chain, with a strong presence from purchasing executives, product developers, and merchandise managers representing department stores, e-commerce platforms, and large national chains.
These attendees are here to evaluate inventory lines, negotiate supplier terms, and finalize seasonal buying strategies. Early-stage partnership conversations and vendor onboarding decisions are often made ahead of showroom visits. By using Vendelux’s enriched attendee list, sales and partnerships teams gain early visibility into who will be attending, which companies they represent, and what roles they hold in the purchasing process. This insight enables more informed outreach, higher-quality meetings, and stronger post-show conversion rates.
How Sales, Marketing and Revops Teams Can Use This Attendee List
This event is highly transactional, and attendees arrive ready to secure vendor relationships. The enriched conference attendee list can help sellers prioritize contacts based on purchase authority and company alignment. Sales teams can identify retail buyers by title and segment their outreach to match seasonal buying cycles or product categories like general merchandise, apparel, or home goods.
Marketing teams can tailor messaging to distributors and bulk buyers with differentiated offerings or samples to secure appointments. Use the attendee data to book meetings with decision-makers who control purchasing budgets and vendor selection. Post-event, contacts can be re-engaged using insights learned during showroom visits or demos to strengthen follow-through and revenue impact.
Revops teams can integrate the attendee list with CRM systems to enrich lead records, track touchpoints pre- and post-event, and measure meeting conversion rates tied directly to attendee contacts. This is how to get more meetings and move prospects beyond trade show conversations.
Timing Is Everything
The Merchandise Center January 2026 runs from January 14–18, 2026. With key buyers finalizing their vendor selections and placing orders during or shortly after the event, early outreach is critical. Using Vendelux, teams can identify which accounts will be represented, prioritize prospects by relevance and role, and initiate conversations well before the event begins.
By aligning outreach with the attendee list, you ensure that your brand is on the radar of strategic buyers before they even walk the showroom floor. This gives you a competitive edge and increases the likelihood of meaningful meetings during the event.
What’s Included In The The Merchandise Center January 2026 Attendee List?
Vendelux provides visibility into executives expected to attend The Merchandise Center January 2026 through a combination of organizer-provided data and predictive insights. Clients can upload a list of target accounts to identify matches within the attendee list.
The enriched list contains first and last name, job title, company name, company website, location (city, state, country), LinkedIn profile, verified email addresses, and phone numbers when available.
Where Is The Merchandise Center January 2026?
The event will be held at The Merchandise Center in Los Angeles, California, United States.
When Is The Merchandise Center January 2026?
The event takes place from January 14–18, 2026.
What Type Of Event Is The Merchandise Center January 2026?
The Merchandise Center January 2026 is a B2B trade event focused on retail and consumer goods. It features vendor showrooms, private buying sessions, and scheduled meetings rather than open floor exhibits. The event is designed to connect suppliers with national retailers and distributors looking to place bulk orders and source new product lines.
How Many People Attend The Merchandise Center January 2026?
The event is expected to host over 5,000 attendees, with a majority coming from across the United States and key international retail hubs. Most attendees hold senior roles in merchandising, procurement, category management, and product development.
