Maximize Your Impact at ISPO Beijing 2026
ISPO Beijing 2026, scheduled for January 9, 2026, at the China National Convention Center in Beijing, is a central meeting point for leaders driving the future of sports innovation, retail, and lifestyle brands across Asia. As one of the region’s most important trade shows dedicated to winter sports and the outdoor equipment industry, this event gathers key buyers, distributors, product developers, and retail decision-makers actively evaluating products and partnerships heading into the next purchasing cycle.
This is where commercial teams lock in critical vendor relationships and brands position themselves to win shelf space, digital exposure, and regional expansion. Attendees range from senior executives at international sports brands to procurement leads at fast-scaling ecommerce distributors. They attend with budget authority and clear business goals—often prepped for one-on-one buying conversations. Early access to the enriched attendee list provides your team with deep visibility into the companies and decision-makers planning to attend. This enables you to move early, personalize outreach, and show up in Beijing with warm touchpoints already established.
How Sales, Marketing and Revops Teams Can Use This Attendee List
The ISPO Beijing 2026 enriched attendee list allows commercial and revenue teams to identify emerging buyers and align product messaging across a fast-moving sportswear and outdoor equipment market. You can use the attendee data to segment prospects by distribution channel, geographic focus, and purchasing influence. Sales can map who within each brand owns vendor onboarding, while marketing can localize messaging for China-based resellers versus global expansion leads.
This data is especially valuable for booking meetings with senior buyers and category managers in advance of the event. Knowing who plans to attend also helps revenue operations assess which of your target accounts will be present and design a territory-based playbook around on-site activations. After the event, use the enriched conference attendee list to prioritize follow-ups based on role, interest level, and buyer stage. This improves visibility across the funnel and supports better conversion from in-person meetings to long-term B2B deals.
Timing Is Everything
ISPO Beijing will take place on January 9, 2026. With buyer meetings often scheduled weeks in advance, outreach timing can dramatically impact your success. Starting now allows commercial teams to leverage Vendelux for early planning, segmentation, and scheduling.
Whether you’re targeting retail buyers, wholesale distributors, or strategic brand collaborators, the earlier you access the attendee list, the more time you have to secure meetings, craft resonant messaging, and differentiate before arriving in Beijing. Align go-to-market efforts with confirmed attendees and use these next eight months to convert intent into pipeline.
What’s Included in the ISPO Beijing 2026 Attendee List?
Vendelux provides visibility into executives expected to attend ISPO Beijing 2026 through a combination of organizer-sourced data and predictive signals. Clients can also upload their own target account lists to identify matches within the attendee universe.
The enriched attendee list includes first and last name, job title, company name, company website, location (city, state, country), LinkedIn profile, verified email addresses, and phone numbers when available.
Where Is ISPO Beijing 2026?
The event will be held at the China National Convention Center in Beijing, 北京市, China.
When Is ISPO Beijing 2026?
ISPO Beijing 2026 is scheduled for January 9, 2026.
What Type of Event Is ISPO Beijing 2026?
ISPO Beijing is a sports and outdoor trade fair focused on winter sports gear, apparel, equipment, and retail solutions. It offers a strong program of exhibitions, live demonstrations, keynotes, and curated networking opportunities for sports brands, distributors, and industry buyers.
How Many People Attend ISPO Beijing 2026?
ISPO Beijing typically draws over 30,000 attendees from more than 20 countries, including senior buyers, brand executives, product managers, and sourcing leads across the global sports and outdoor sectors.
