Maximize Your Impact At The ARA Show 2026
The ARA Show 2026, taking place February 28–March 4 at the Orange County Convention Center in Orlando, Florida, is the premier event for the equipment and event rental industry. It draws thousands of rental professionals, suppliers, and manufacturers focused on growth strategies, technology adoption, and procurement decisions across construction, industrial, general tool, and AV/event sectors.
With decision-makers attending from every facet of the rental supply chain, this show is a critical opportunity for companies to influence purchasing cycles, solidify dealer and distributor relationships, and showcase emerging product innovations. Vendors who connect early with attendees can shape budget conversations and secure partnerships before the expo floor even opens.
Through Vendelux’s enriched attendee list, sales and marketing teams gain clear visibility into which operations executives, procurement leads, rental owners, and category managers will be onsite. By understanding each contact’s role and priorities, you can reach out with relevant messaging, set up productive meetings, and walk into the event with genuine momentum.
How Sales, Marketing and Revops Teams Can Use This Attendee List
The attendee data for The ARA Show 2026 gives go-to-market teams the insight they need to stand out in a competitive sales environment. Use the enriched conference attendee list to segment key accounts by sub-sector, such as construction equipment vs. party and event rentals, and map contacts to their job functions—purchasing, operations, fleet management, or general management.
Outreach that speaks directly to rental ROI, equipment lifetime costs, or inventory modernization will resonate more when aimed at owners and budget-setters. Identify upcoming procurement windows, push pre-scheduled demos, and frame outreach with a strong value tie.
By reaching out ahead of time, your team can secure meetings with those who influence buying decisions. On-site interactions shouldn’t be a first touch—they should confirm interest and move toward transaction. After the event, personalize follow-ups with references to conversations and equipment lines discussed, framed around strategic initiatives you’ve pinpointed in advance.
This level of proactive planning—powered by Vendelux’s enriched attendee data—helps drive real results from the conference booth to the quarterly pipeline.
Timing Is Everything
The ARA Show 2026 runs from February 28 to March 4, 2026. Early outreach is key, as rental companies often assess new products and supplier relationships well before the event week. Many attendees arrive in early planning mode, looking to finalize purchasing priorities for Q2 and beyond.
Start engaging with verified contacts from Vendelux now, while calendars are still flexible, and budgets are being allocated. Use their titles, focus areas, and past engagement history to drive relevant meeting invitations. Align your campaign timing with the attendee list to increase acceptance rates and shorten sales cycles.
What’s Included In The ARA Show 2026 Attendee List?
Vendelux provides visibility into executives expected to attend The ARA Show 2026 through a combination of organizer data and predictive intelligence. Clients can upload their priority account list to find exact matches among the attending companies and professionals.
The enriched list includes attendee first and last name, job title, company name, company website, city, state, country, LinkedIn profile, verified email address, and phone number when available. This information gives your team the precision and context to engage the right people at the right time with compelling, personalized outreach.
Where Is The ARA Show 2026?
The event will be held at the Orange County Convention Center in Orlando, Florida, United States.
When Is The ARA Show 2026?
The ARA Show 2026 is scheduled for February 28 to March 4, 2026.
What Type Of Event Is The ARA Show 2026?
The ARA Show is a leading trade event for professionals in the equipment and event rental industry. It features an extensive expo, keynote presentations, training sessions, and networking events built around product discovery, supplier partnerships, and rental business growth.
How Many People Attend The ARA Show 2026?
The ARA Show typically attracts over 10,000 attendees from across the United States and internationally. The audience is largely composed of senior-level decision-makers, including rental store owners, operations managers, and equipment buyers.
