Maximize Your Impact At ITB Berlin 2026
ITB Berlin 2026, taking place March 3–5 at Messe Berlin in Germany, is a key event for global leaders in travel, tourism, hospitality, and destination marketing. It brings together top-tier decision-makers from tour operators, travel technology providers, national tourism boards, and global hotel brands to drive partnerships, evaluate tech investments, and align on global travel trends for the years ahead.
This is not just a showcase—it’s a planning ground for multi-year budget planning, strategic alliances, and tech procurement across the travel ecosystem. Attendees include executives with decision-making control over marketing budgets, infrastructure upgrades, distribution systems, and guest experience platforms.
Using Vendelux’s enriched conference attendee list, sales and marketing teams can identify high-value prospects based on role, company type, and region. With early insight into who’s coming, you’re in position to prioritize outreach to organizations investing in digital tools, growth partnerships, and international expansion. ITB Berlin creates an environment for high-stakes conversations—outreach ahead of time ensures you’re part of them.
How Sales, Marketing and Revops Teams Can Use This Attendee List
ITB Berlin attracts senior-level stakeholders across travel, tourism, and technology. These include heads of partnerships, procurement leads, and digital officers who are tasked with selecting new platforms and forming industry alliances. Vendelux attendee data helps teams focus on the right conversations before the badge scan.
Sales leaders can use the enriched conference attendee list to identify buyer roles across hotel chains, travel booking platforms, airlines, and DMCs. Marketing teams can segment prospects by region or company type—such as global tourism boards, OTAs, or corporate travel managers—and tailor messaging to their growth objectives and digital needs.
With insights from the attendee data, outreach teams can connect early with senior decision-makers and secure on-site meetings during booking-intensive planning cycles. After the event, reps can follow up with account-specific proposals that reflect direct conversations and match company priorities. Knowing your best-fit conference attendees in advance improves how to get more meetings and turns ITB Berlin from a branding event into a revenue opportunity.
Timing Is Everything
ITB Berlin 2026 will take place from March 3 to March 5, 2026. Vendors and partners use this window to finalize travel strategies, evaluate new technology, and engage in contract discussions for the coming fiscal year.
Early access to the attendee list gives teams several months’ head start to identify relevant companies, align messaging, and schedule time with stakeholders who have budget authority. Using Vendelux data in Q4 2025 and January 2026 ensures your go-to-market team is positioned to make the most of the three-day event.
What’s Included In The ITB Berlin 2026 Attendee List?
Vendelux provides visibility into executives expected to attend ITB Berlin 2026 by combining organizer-sourced data with predictive insights. Clients can upload their account list to cross-reference and identify matches.
The enriched list includes first and last name, job title, company name, company website, location by city, state, and country, LinkedIn profile, verified email addresses and phone numbers when available.
Where Is ITB Berlin 2026?
The event will be held at Messe Berlin in Berlin, Germany.
When Is ITB Berlin 2026?
ITB Berlin 2026 is scheduled for March 3–5, 2026.
What Type Of Event Is ITB Berlin 2026?
ITB Berlin is a global B2B travel trade show covering tourism marketing, technology, and business development. The event includes high-level keynote sessions, exhibitor showcases, trend briefings, and structured networking formats for companies shaping the future of travel.
How Many People Attend ITB Berlin 2026?
ITB Berlin 2026 is expected to bring together over 90,000 attendees from more than 180 countries. Participants include C-level executives, strategy leads, and innovation heads from across the travel, transportation, hospitality, and destination services sectors.
