Maximize Your Impact At B2B Marketing Exchange West 2026
B2B Marketing Exchange West 2026, taking place from March 9–11 at Omni La Costa Resort & Spa in Carlsbad, California, brings together revenue-focused marketers and business leaders looking to accelerate pipeline, improve alignment between sales and marketing, and evaluate new technology solutions. This event is known for its curated audience of senior B2B decision-makers, including CMOs, demand generation leads, sales strategists, content marketers, and marketing operations executives.
With breakout sessions led by enterprise leaders and in-field practitioners, attendees come ready to learn, partner, and purchase. The environment is ideal for vendors and solution providers offering martech platforms, ABM tools, content production capabilities, analytics solutions, and sales enablement services. Much of the value is unlocked outside the sessions—at networking functions, hosted meetings, and pre-booked conversations arranged well before the event even begins.
Using the Vendelux enriched attendee list allows sales and marketing teams to pinpoint which revenue influencers, campaign owners, or tech buyers will be on-site. Reaching out early to the right profiles substantially increases the chance of booking meetings that lead to longer-term engagement and purchase discussions.
How Sales, Marketing And Revops Teams Can Use This Attendee List
B2B Marketing Exchange West attendees are usually responsible for campaigns, budgets, and vendor evaluations. Many are actively looking to identify tech that can improve funnel efficiency, optimize lead gen processes, or better track ROI. This gives sales and revenue teams both the timing and the context to approach prospects with insight.
Use the enriched conference attendee list to segment contacts based on title, company size, or marketing maturity. Customize messaging to align with known areas of focus, such as ABM conversion, lead scoring, or sales enablement. Initiate outreach well before the event to secure time with decision-makers who are evaluating their tech stack or considering new agency relationships.
During the event, prioritize face-to-face meetings with prospects that have already shown interest or matched on key criteria. Follow up post-event using personalized offers, strategic recaps, or insights tied to sessions they attended. Knowing who the conference attendees are in advance—and having verified contact data—lets teams get more meetings at the event, maximize field marketing ROI, and drive follow-through in the weeks after.
Timing Is Everything
B2B Marketing Exchange West 2026 runs from March 9 to March 11, 2026. With hundreds of purchasing-focused attendees anticipated, it’s important to prepare early and align your sales cycle accordingly.
The complete Vendelux attendee list becomes even more valuable as soon as your team starts planning for the March event. Early outreach allows for calendar alignment, messaging calibration, and strategic follow-up. Organizing your event presence and messaging around the attendees’ known budget cycles or areas of focus can keep your brand top-of-mind during vendor evaluations.
What’s Included In The B2B Marketing Exchange West 2026 Attendee List?
Vendelux provides visibility into executives expected to attend B2B Marketing Exchange West 2026 through a mix of organizer-shared information and predictive insights. Sales and marketing teams can upload lists of high-priority accounts to identify matches and prioritize outreach accordingly.
The enriched attendee list includes first and last names, job titles, company names, company websites, physical location (city, state, country), LinkedIn profiles, verified email addresses, and direct phone numbers when available.
Where Is B2B Marketing Exchange West 2026?
B2B Marketing Exchange West 2026 will take place at the Omni La Costa Resort & Spa in Carlsbad, California, United States.
When Is B2B Marketing Exchange West 2026?
The event is scheduled for March 9 to March 11, 2026.
What Type Of Event Is B2B Marketing Exchange West 2026?
B2B Marketing Exchange West is a high-impact conference dedicated to B2B demand generation, sales enablement, digital marketing, and revenue operations. The event features hands-on workshops, expert panels, peer roundtables, solution showcases, and strategic networking designed to connect marketing and sales leaders across industries.
How Many People Attend B2B Marketing Exchange West 2026?
B2B Marketing Exchange West typically hosts over 1,000 attendees, including senior marketing, sales, and revenue professionals from across the United States and beyond. Attendees largely represent mid-market to enterprise-level organizations and hold decision-making authority when it comes to marketing technology, partnerships, and service providers.
