Maximize Your Impact at ABA Marketplace 2026
ABA Marketplace 2026, taking place January 10–13 at the Reno-Sparks Convention Center in Reno, Nevada, is a defining event for companies focused on domestic and international group travel, motorcoach services, and tourism partnerships. Known as one of the travel industry’s most business-driven trade events in North America, it gathers decision-makers from tour operators, DMOs, hoteliers, attractions, transportation providers, and tourism boards for focused appointment-based networking.
This event offers direct access to executives who influence regional travel experiences, destination marketing strategies, supplier relationships, and partner selections. With over 3,500 scheduled business appointments taking place in just a few days, it’s where budgets get allocated, seasonal partnerships get locked in, and future itineraries are established. By using the enriched attendee list from Vendelux, teams can identify top contacts across regions, understand their focus areas, and engage early—well before competitors arrive in Reno.
How Sales, Marketing and Revops Teams Can Use This Attendee List
The ABA Marketplace attendee base includes senior-level buyers, itinerary planners, tourism executives, and transportation directors. With the Vendelux enriched conference attendee list, your teams can segment participants based on business type—tour operator, DMO, attraction, or supplier—and tailor outreach strategies that align with their planning cycles and budget considerations.
Use attendee data to prioritize outreach by decision-making authority and program verticals. Teams can identify transportation coordinators seeking new vendor contracts, tourism boards evaluating partnership zones, or group travel companies exploring lodging options. Knowing who the buyers are allows for meeting scheduling ahead of time, improving your chances of connecting with budget holders and shortening follow-up timelines.
On-site, each interaction becomes more effective when you come informed with insights tied to the contact’s business objectives. After the event, filter follow-up strategies by prospect type, such as new vs. existing partners, and capitalize on fresh conversations with relevant content or actionable proposals. If you’re focused on how to get more meetings or drive demand from conference attendees, this enriched attendee list sets that groundwork.
Timing Is Everything
ABA Marketplace 2026 is scheduled for January 10–13, 2026. Because this event is built around scheduled one-on-one appointments, early outreach is essential. The window for booking premium meetings with engaged buyers opens months in advance.
Using Vendelux, your team can access enriched attendee details as they’re confirmed and matched to your target segments. Align outreach efforts early while calendars are open. By reaching out before the event, you increase acceptance rates and maximize the ROI of your booth or team travel. With strategic lead time, your reps won’t just attend—they’ll arrive with appointments booked and prospects already briefed on your offerings.
What’s Included in the ABA Marketplace 2026 Attendee List?
Vendelux provides visibility into confirmed and predicted executive attendees through a mix of organizer-supplied data and predictive analytics. Users can upload lists of key accounts and instantly identify attendee matches.
The enriched list includes full names, job titles, company names, company websites, city, state, and country location, LinkedIn profiles, verified email addresses, and phone numbers when available. This enables sales and marketing teams to plan pre-event outreach, schedule in-person meetings, and follow up with the right context post-marketplace.
Where Is ABA Marketplace 2026?
The event will take place at the Reno-Sparks Convention Center in Reno, Nevada, United States.
When Is ABA Marketplace 2026?
ABA Marketplace 2026 is scheduled for January 10–13, 2026.
What Type of Event Is ABA Marketplace 2026?
ABA Marketplace is a leading travel industry tradeshow focused on the motorcoach and group tour market in North America. The event is built around prescheduled business appointments, educational sessions, keynote presentations, and large-scale networking events, offering strong ROI for participants across all segments of the travel industry.
How Many People Attend ABA Marketplace 2026?
ABA Marketplace typically draws over 3,000 attendees from the United States, Canada, and international tourism destinations. The audience includes senior-level buyers, business development managers, operations directors, and C-level decision-makers from across the travel and transportation ecosystem.
